Senior Marketing Manager
3 weeks ago
Senior Marketing Manager
As a Senior Marketing Manager at Lipton Media, you will be responsible for developing and executing a global marketing strategy to drive revenue growth and brand awareness across our portfolio of B2B media publishing and events businesses.
The ideal candidate will have extensive experience in B2B benchmarking and accreditation, with a proven track record of revenue growth and lead generation campaigns for awards and rankings programs.
Key responsibilities will include:
- Developing and executing a global marketing strategy to drive revenue growth and brand awareness
- Managing junior marketing executives and working closely with the Head of Marketing
- Assisting in the delivery of awareness and lead generation campaigns for awards and rankings programs
- Collaborating with the wider marketing team and other stakeholders to drive business objectives
Requirements include:
- Excellent automation experience, ideally with Pardot but flexible with other automation programs
- Outstanding analytical experience
- Extensive experience within the B2B legal and/or professional services industries
- Ideal experience managing awards and/or research/accreditation programs
- Strong understanding of best practices in B2B lead generation across digital channels
- Solid experience using marketing automation tools
- Demonstrated success working with sales to align marketing to business objectives
- Excellent ability to manage multiple projects and prioritize according to business needs
- Excellent written and verbal communication skills
Lipton Media is a specialist media recruitment agency based in London, with clients ranging from small start-ups to FTSE 100 and 250 businesses. We work with people at every stage of their career, from undergraduates to senior managers and directors looking for their next challenge.
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