Director of Marketing and Media Innovation
1 week ago
About This Opportunity:
We are seeking a highly experienced Director of Marketing and Media Innovation to join our Prime Video Europe team. As a key member of our marketing leadership, you will be responsible for driving innovative media campaigns across traditional and digital channels.
Job Summary:
The ideal candidate will have experience building and executing cross-functional marketing programs, with a proven track record of communicating results to senior leadership. You will lead integrated media strategy, planning, and buying for Prime Video Europe, managing media agencies and partners to achieve marketing and media objectives.
Responsibilities:
- Develop creative, effective, and holistic paid media strategies grounded in audience insights.
- Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
- Set media goals and KPIs, devising strategies to achieve and measure them.
- Build storytelling materials outlining audience-led media strategies and present confident and concise media recommendations to senior leaders and talent.
- Develop test and learn scenarios to continue to innovate and accelerate media performance.
- Manage budgets and timelines for media campaigns.
- Prepare forecasts and performance reports monitoring key media metrics, quality, and campaign performance.
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
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