Director of Retail Media Strategy

2 weeks ago

London, Greater London, United Kingdom Publicis Groupe Full time

Job Title: Director of Retail Media Strategy

Company Description: Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.

Job Description: We are looking for a Director of Retail Media Strategy to oversee our retail media strategy offering in EMEA. As a Director, you will be responsible for partnering with our retail media network portfolio of clients to drive revenue growth and enhanced performance through impactful consulting. You will provide strong retail media thought leadership and will work closely with cross capability teams to align revenue goals and objectives, whilst delivering the best return for our clients and their advertisers.

Key Responsibilities:

  • Consulting with and advising clients on optimal retail media strategies that are aligned to overall corporate objectives.
  • Leading the creation of retail media opportunity forecasts and business cases at any stage maturity media network from stage 0 and beyond.
  • Overseeing retail media campaigns on behalf of clients and showcasing results in response to jointly defined business outcomes.
  • Embedding yourself in customer teams and working with them as a trusted partner to help optimise existing retail media operations and support longer term strategies.
  • Subject matter expert for PS' EMEA region and working with capability and industry leads to implement industry acclaimed retail media solutions.
  • Demonstrating thought leadership in the area of retail media and this will underpin innovative client solutions and PS' regional go to market strategy.

Requirements:

  • Consulting and delivery experience with retail media networks and data-driven advertising sales.
  • Proven track record of success in driving revenue growth through the monetization of media networks and data assets.
  • Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution and closed-loop measurement, and differentiated activation channels to achieve overall campaign objectives.
  • Familiarity with technology stack required for retail media networks, including cloud platforms, server side SSPs, sponsored search and promoted display ad tech, CDP, Cleanroom, identity resolution, among others.
  • Experienced and knowledgeable in the different buyer archetypes purchasing from both traditional media networks and retail media networks.
  • Experience of supporting revenue growth for a retail media operations and automation.
  • Ability to work across different skill sets within Publicis Sapient including Strategy, Product, Engineering, Experience and Data.
  • Adept at elevating and clearly explaining the benefits of retail media network campaigns when not associated with a seasonality or event calendar.
  • Proficient at navigating the complex organizational structures of retail media network clients, as well as their counterparts within companies purchasing advertisements.
  • Strong analytical skills and the ability to leverage data to drive insights and revenue growth.
  • Flexible and mobile, able to work in a hybrid WFH, office, and travel environment as the role necessitates.

What We Offer:

We are committed to fostering an inclusive and accessible work environment. We encourage individuals with disabilities and long-term conditions to apply for this position, and we will provide adjustments where possible throughout the recruitment process. In addition to a leading compensation package, 25 days paid annual leave, life assurance, dental insurance, income protection, private healthcare for you and your family (pre-existing conditions included), and a pension is the least we want to provide to you.

The learning opportunities here are endless, plus of course the opportunity to be part of a game-changing organisation that encourages outside-the-box thinking and empowerment to know that the world is your oyster when it comes to your career. With free soya lattes and gym fee reimbursement being thrown in, you'll get to taste the best coffee in town (in our opinion).

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