Social Media Manager EMEA

2 weeks ago

London, United Kingdom Weber-Stephen Products EMEA Full time

Social Media Manager EMEA


About Weber:

In 1952, George Stephen Sr. changed the world of barbecuing, cutting a metal buoy in half and then adding a grate and three legs to create the iconic Weber kettle barbecue. Since then, we’ve been empowering grillers around the world. Weber doesn’t rest on its legendary heritage alone. We are driven by our relentless innovative spirit. Never standing still and always looking to new horizons – in performance, quality and experiences - we are always reimagining the future of grilling.

It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.



About the job:

As our Social Media Manager EMEA, you will be responsible for the development and successful execution of a strategic social media plan that enhances brand visibility and engagement across markets. Collaborating with local teams, to identify and leverage social media trends, you will create compelling content and foster brand advocacy. The role also involves creating demand and optimizing commercial opportunities to drive revenue via Weber’s branded channels, ensuring our customers’ expectations are met through strong community management. This is a great opportunity for someone with a true passion for all things social media and a track record of working within premium consumer goods.



Your responsibilities:

  • Develop and implement a comprehensive social media strategy for the EMEA region, aligning with overall brand objectives, liaising with counterpart in other regions to optimise resources and harmonise global strategy.
  • Devise strategies to monetize social media channels, exploiting opportunities for e-commerce integration and direct sales through Weber branded channels.
  • Advise on paid social media strategies for local market activation, keeping an overall view of performance by market and channel.
  • Identify key social trends and collaborate with internal functions and external partners to gain insight of trending themes in EMEA markets as well as customer behaviour to create opportunities to enhance brand visibility and engagement.
  • Work with in-country marketing teams to curate influencer and third-party content from creators with a strong band fit and implement strategies to encourage user-generated contents and customer testimonials.
  • Utilise social media performance metrics to learn and scale, providing actionable insights to optimise strategies and achieve KPIs as well as provide comprehensive reports for senior management.


About you:

  • Broad marketing strategy experience with a core specialism in digital and social media (particularly for premium, marketing-driven consumer products brands.)
  • Demonstrable evidence of how you have used social media to deliver growth and ROI.
  • Track record of inspiring and instructing internal and agency partners – ensuring delivery is on-time and to budget.
  • Create and curate compelling content across social media platforms to engage target audiences and drive brand awareness.
  • Strong understanding of the EMEA market and cultural nuances
  • Commercial, creative thinker with a self-starter mentality.
  • Excellent project management skills, confident managing multiple projects and stakeholders in a matrix environment/across countries.
  • Confident communicator and influencer, can engage and convince others to take action.
  • Highly proficient with social media scheduling and analytics tools e.g. Sprinklr, Hootsuite, Sprout and Salesforce.


Weber Culture and Benefits:


A role in the marketing team at Weber provides an exciting career path, working within a diverse team of talented specialists based around Europe. Weber marketers are creative, collaborative and constantly learning. We love to push the boundaries and experiment with new ideas, while taking pride in our brand and in the detail of delivering the very best products and unrivalled experiences for our customers.


Just some of our Benefits:

  • 25 days + additional Christmas leave
  • Hybrid working
  • Medical insurance
  • Pension
  • Life Insurance
  • Weber welcome package, grill training and employee discount scheme

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