Lead Social Media Manager

15 hours ago

west london, United Kingdom GNB Partnership Full time

About the Role

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We are seeking an experienced Lead Social Media Manager to join our team at GNB Partnership. This is an exciting opportunity for a skilled professional to take on a leadership role in managing and developing our social media presence across multiple markets in EMEA.

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The successful candidate will be responsible for overseeing the development, execution, and optimisation of our social media campaigns across various platforms and markets, with a focus on expanding our reach into new territories. You will work closely with our global team to plan, deliver, and execute successful marketing plans for our social media channels.

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Key Responsibilities:

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  • To manage and develop our social media presence across multiple markets in EMEA, including identifying opportunities for growth and expansion.
  • To oversee the development, execution, and optimisation of social media campaigns across various platforms and markets, including creating engaging content and measuring campaign success.
  • To work closely with our global team to plan, deliver, and execute successful marketing plans for our social media channels, including coordinating with digital marketing and marcoms/creative teams to produce creative assets.
  • To analyse campaign success and recommend improvements, including conducting A/B testing and analysing data to inform future campaigns.
  • To lead internal and external meetings related to your managed work, including presenting quarterly insights to stakeholders.
  • To identify opportunities for increased automation and efficiency through advanced technical solutions.
  • To develop forecast and mid-year reforecast projections based on trends and expectations for your managed campaigns.

About You

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We are looking for a highly motivated and experienced individual who has a strong understanding of social media marketing and management. The ideal candidate will have a proven track record of delivering successful social media campaigns and will have excellent analytical, communication, and project management skills.

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Requirements and Qualifications

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  • A minimum of 3+ years of experience in social media campaign management, preferably in the iGaming industry.
  • Proficiency in Meta and similar platforms with a strong understanding of campaign setup and optimisation.
  • Experience with creative briefing, ad testing methodologies, and bid management strategies.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
  • Experience working with Tableau or digital visualisation tools.
  • Experience using AppsFlyer.
  • Demonstrable experience working with in-house creative teams to develop engaging social content that drives results.
  • Strong organisational skills and experience of balancing multiple projects at once.
  • Familiarity with Microsoft products to report results, Excel, PowerPoint, and Word.
  • Ability to work reliably in a busy team build relationships with members of teams internally and any external agencies.
  • Experience working with multi-nationals, able to assimilate with relevant cultural and regulatory differences.
  • Sufficiency managing five-and-six-figure budgets over extended periods, plus any relevant experience working in LATAM or US markets.

Salary and Benefits

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We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience, plus benefits including hybrid working, annual bonus, healthcare, and pension.

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About GNB Partnership

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We are a leading partnership agency providing innovative solutions for our clients in the iGaming industry. Our team is passionate about delivering exceptional results and building long-term relationships with our clients.

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Contact Information

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