Regional Marketing Manager

2 weeks ago


London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

Regional Marketing Manager
Location: London Office (4 times per month)
Marketing Director
Tertiary qualification in Marketing or similar discipline
At least 5 years of B2B marketing experience
B2B Software experience
Experience with digital marketing channels
Experience with marketing automation systems highly regarded
Contribute to and execute the marketing strategy for the regional organization, aligning with the global marketing strategy and overall vision, mission, purpose, and strategic objectives of the company.
Implement global, regional, and in-country marketing and brand strategies at the local level.
Develop and execute paid advertising campaigns for regional inbound and outbound lead generation, leveraging support from the global centre of competence.
Support, co-create, and maintain the region's digital presence, incorporating strategic input from the global centre of competence.
Generate local content that resonates, builds authority, and drives demand, including the localization and transcreation of globally created content when relevant.
Drive customer retention and advocacy through value-added and precision marketing initiatives.
Continuously review market changes, consumer trends, and competitor activities in collaboration with the strategy team, adjusting the marketing plan and activities as needed.
Implement and promote the use of globally selected tools, solutions, and materials to enable the regional marketing and sales team to operate efficiently.
Track, measure, and manage marketing campaign spend, reporting on effectiveness using pre-determined KPIs/ROI metrics, and sharing findings with relevant internal stakeholders.
Negotiate with regional media and creative agencies, securing agreements on the production of promotional materials and marketing collateral.
Develop, run, and activate the internal communications function within the region with the support of the global brand and communications team.
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