Regional Marketing Associate
4 weeks ago
Responsibilities
- Build the regional marketing plan (in collaboration with the EMEA marketing team), and own the KPIs for the region.
- Management of all in-region events (in-person or virtual), including: webinars, workshops, executive dinners, and third party conference sponsorships.
- Collaborate proactively with the Global and EMEA marketing teams to maintain awareness of which campaigns, content, content syndication, digital marketing (Google, LinkedIn), PR, and nurtures are live in your region.
- Lead localization & translation of the above for your region.
- Execute in-region customer, partner, and community marketing.
- Execute in-region ABM programs in close collaboration with the EMEA marketing team.
- Own creation of case studies in your region.
- Manage swag and direct mail for your region.
- Ability to track invoices and manage the regional budget.
- Clone & monitor dashboards in Salesforce and Looker to track, measure, and evaluate program effectiveness/ROI at the country level.
- Work directly with sales across all segments (Enterprise and Commercial) to ensure lead follow-up and conversion.
- Present weekly updates to your local sales team, and quarterly performance updates to the wider EMEA sales team.
- As in-person events and travel resume, this position may occasionally require working or traveling outside of hours (including some weekends) for event setup/prep.
Minimum Qualifications
- Fluent in German, both spoken and written.
- 3+ years experience in a similar role.
- 3+ years event planning/management experience, both owned and third-party.
- 1+ year experience working with Marketo and Salesforce
- Advanced use of Google Sheets/Excel, Google Slides/Powerpoint.
- Meticulous tracking & organization skills.
Preferred Qualifications
- Experience with account-based marketing techniques and platforms.
- Experience with Looker, or similar analytics platforms.
- Any other language fluencies
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