Regional Marketing Associate

4 weeks ago


London, United Kingdom Pendo.io Full time

Responsibilities

  • Build the regional marketing plan (in collaboration with the EMEA marketing team), and own the KPIs for the region.
  • Management of all in-region events (in-person or virtual), including: webinars, workshops, executive dinners, and third party conference sponsorships. 
  • Collaborate proactively with the Global and EMEA marketing teams to maintain awareness of which campaigns, content, content syndication, digital marketing (Google, LinkedIn), PR, and nurtures are live in your region.  
  • Lead localization & translation of the above for your region.
  • Execute in-region customer, partner, and community marketing. 
  • Execute in-region ABM programs in close collaboration with the EMEA marketing team.
  • Own creation of case studies in your region. 
  • Manage swag and direct mail for your region.
  • Ability to track invoices and manage the regional budget.
  • Clone & monitor dashboards in Salesforce and Looker to track, measure, and evaluate program effectiveness/ROI at the country level.
  • Work directly with sales across all segments (Enterprise and Commercial) to ensure lead follow-up and conversion.
  • Present weekly updates to your local sales team, and quarterly performance updates to the wider EMEA sales team.
  • As in-person events and travel resume, this position may occasionally require working or traveling outside of hours (including some weekends) for event setup/prep. 

Minimum Qualifications

  • Fluent in German, both spoken and written.
  • 3+ years experience in a similar role.
  • 3+ years event planning/management experience, both owned and third-party.
  • 1+ year experience working with Marketo and Salesforce
  • Advanced use of Google Sheets/Excel, Google Slides/Powerpoint.
  • Meticulous tracking & organization skills.

Preferred Qualifications

  • Experience with account-based marketing techniques and platforms.
  • Experience with Looker, or similar analytics platforms.
  • Any other language fluencies



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