Marketing & PR Associate

2 months ago

London, United Kingdom Ralph Lauren Full time

Position Overview
- We are seeking a passionate and highly motivated Marketing & PR Associate to join the exciting EMEA Marketing & PR department supporting the Partner Territories region - this growing region encompasses over 25 countries across the Middle-East, North Africa, Eastern Europe, India & LATAM regions.You will contribute to the Partner Territories Marketing & PR team, in terms of Marketing & Communication strategy and calendar, event coordination, direct Marketing & PR, reporting, and customer knowledge and research - and the scope of the role encompass both the Polo Ralph Lauren, and Ralph Lauren Luxury brands, as well as key Brand Lifestyle campaigns.Essential Duties & Responsibilities
- Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.- Reporting to the Partner Territories Marketing & PR Manager, you will:

- Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe)
- Track costs & budget spends in the remits of your region
- Plan & Coordinate Marketing & PR initiatives in the regions within remit
- Track and analyze sales results, customer & competitors’ trends and purchasing habits
- Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
- Coordinate gifting and POS material orders for wholesale and retail accounts
- Assist the Partner Territories Marketing & PR team in organizing all the logistic surrounding Marketing & PR initiatives and events:

- Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps
- Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
- Manage Marketing & PR intern ensuring, amongst the intern’s responsibilities, that all daily, weekly and monthly PR monitoring and reporting are carried out correctly, thoroughly and by deadline

Experience, Skills & Knowledge
- Relevant experience or education in Marketing & PR, Market Research, Economics or Business Management
- 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM)
- Languages: English professional and written required (Spanish is a bonus)
- Strong business sense and analytical capacity
- Creative thinking skills and pro-activity in bringing new ideas and concepts
- Curiosity and understanding of the luxury industry and competitors’ activities
- Detail-oriented with the ability to work well under pressure in a fast-paced environment
- Excellent communication skills, both verbal and written
- Advanced Excel & PowerPoint skills

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