Regional Marketing Executive

2 weeks ago

London, United Kingdom RIB Group Full time

RIB Group is the world's leading provider of software solutions for project management and business processes, in the Construction & Real Estate Industry. More than 60 years of experience enable us to successfully achieve our goal of driving the Construction Industry forward to become the most sustainable and digitalized industry of the 21st century with our customers: "Building Better Together". Made possible by our 2,700 employees worldwide. As an independent Schneider Electric company, we open up national and international career opportunities and meaningful tasks in commercial and technical areas.

Role & Responsibilities:

- Contribute to and execute the marketing strategy for the regional organization for new and existing products or services that aligns to the global marketing strategy and overall RIB vision, mission, purpose and strategic objectives.
- In-country implementation of the global, regional and in-country marketing and brand strategies.
- Develop and run paid for advertising campaigns for regional inbound and outbound lead generation, with the support of the global centre of competence.
- Support, co-create and maintain the region’s digital presence with strategic input from the global centre of competence.
- Develop and run the calendar of events such as webinars, conferences, 3rd party events and thought leadership contributions for the region.
- Create local content that resonates, builds authority and generates demand, as well as the localization and transcreation of globally created content where relevant.
- Track, measure and manage marketing campaign spend and report on the effectiveness using pre-determined KPIs/ROI metrics, sharing these findings with the relevant internal stakeholders.
- Implement the downstream activation of global PR and comms initiatives and activities.
- Negotiate with regional media and creative agencies and secure agreements on the production of promotional materials and marketing collateral.
- With the support of the global brand and comms team, develop, run and activate the internal communications function within the region.
- Drive the retention and advocacy of the existing customer base through value-add and precision marketing.
- Act as a support and liaison to the region’s channel partners, strategic alliances and external influencers, identifying and driving synergies where they may exist.
- Together with the support of the strategy team, continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan and activities if necessary.
- Implement and champion the globally selected tools, solutions and materials to enable the regional marketing and sales team to function relevantly and effectively.

Qualification & Experience:

- Tertiary qualification in Marketing or similar discipline
- At least 5 years of B2B marketing experience
- An excellent handle on the English language
- Excellent interpersonal, written and oral communication skills
- Proven ability of managing budgets
- High level of attention to detail
- Excellent time management skills
- Professional and pro-active work ethic
- Experience with digital marketing channels
- Experience with marketing automation systems highly regarded

What RIB offers:
RIB has been uniting the construction and IT industries since 1961 and stands equally for stability and dynamism - tradition and trends - regionality and internationality. Especially career perspectives with a stable/ consistent employer is more important than ever. If you are looking for new opportunities as an architect, civil engineer, business economist, consultant, developer, computer scientist, commercial specialist, marketing enthusiast,... we should get to know each other.

Performance, respect, courage, integrity and quality - these are values that unite RIB employees worldwide.
You benefit not only from our agile corporate culture, but also from diverse benefits & compensations (e.g. Schneider Electric share program, concessions,...) and meaningful tasks in intercultural teams and worldwide working opportunities.

**RIB Mission: "We build and design, we change and innovate... "**:
Our manifesto describes our beliefs and values,
that drive us in our work and inspire us to perform at our best together:

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