Regional Marketing Manager

4 weeks ago


London, United Kingdom VRP Consulting Full time
Job Description

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy. You will be the go-to person for local marketing requests, ensuring they are properly planned and executed.

Key activities include:

  • Adopt Regional Go to Market strategy into local area ensuring all activities are carried out to a high standard
  • Create, plan, and track various types of marketing campaigns
  • Complete competitor analysis - including global competitor presence in region as well as local competitors
  • Ensure the VRP brand is represented according to our brand guidelines
  • Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localised presentations
  • Act as the main point of contact from marketing for all regional departments
  • Run email campaigns and collaborate with local lead gens: collect lists / create suitable content and images / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team.
  • Event organisation: organise all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimisation recommendations.
  • Purchase and maintain consistent levels of local high-quality VRP branded merchandise for internal and external distribution
  • Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
  • Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via Trailhead

Qualifications

  • 3+ years’ experience in B2B marketing 
  • Experience of executing multi-channel campaigns
  • Experience in regional/global marketing
  • Proven track record in event organisation
  • Marketing planning/execution/tracking exposure
  • Deep understanding of digital/social media industry 
  • Previous experience with CRM solutions
  • Google Workspace exposure


Additional Information

  • Cooperation on a B2B contract basis
  • A global company with an international environment
  • A challenging position with a renowned and fast-growing player in the Salesforce ecosystem

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