Regional Marketing Coordinator

2 weeks ago

London, United Kingdom Gentrack Full time

**The Company**

The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Gentrack provides utilities across the world with market leading products and services to drive their transformation. Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we’re helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to manage complexity, deliver exceptional customer experiences, and secure profits. Together, we are renewing utilities.

**Our Values and Culture**

Colleagues at Gentrack are one close team of passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners and each other. Our core values are:

- Respect for the planet
- Respect for our customers
- Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers, outside of work we are musicians, travel fanatics, artists, sailors, family folk, environmentalists and sport lovers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack’s global aspirations by having the most talented people, an inspiring culture, and a people-centric business.

**The Opportunity**

Gentrack is currently hiring a Regional Marketing Coordinator, to join us in this newly created role. You will work with the Head of Marketing (EMEA) to implement the company’s global marketing strategy; with immediate focus on EMEA marketing activity, driving digital communications, direct marketing campaigns, planning and execution of key events sponsorships; tender support, and engagement with customers, suppliers and partners to support the delivery of marketing objectives.

**Role Specifics**
- Work with Head of Marketing (EMEA) to help drive alignment between global and regional EMEA strategies and priorities
- Develop and execute field marketing and comms programs in the EMEA region - including the gathering of requirements from Senior Management, Sales, Product Marketing, and other stakeholders
- Assist in the development and execution of the regions Account Based Marketing (ABM) programs with an emphasis on execution and reporting
- Build and drive internal communications programs and events aligned with the global strategy in the EMEA region
- Manage and report on programs, which include but are not limited to marketing initiatives
- Co-ordinate activity with broader areas as required such as Global Sustainability Program
- Take a leadership role in keeping projects moving forward by providing necessary information and resolving roadblocks as they arise
- Support overall company branding and awareness as part of the marketing initiatives and programs
- Manage external agencies and vendors and act as a brand ambassador
- Have demonstrable B2B event venue sourcing or contracting experience, with experience of managing event budgets and negotiating in a fair and professional manner.
- Manage a range of in-person and online events from conception through to realisation
- Support the creation of content-led event communication and information copy that will be used for promotion, speaker invitations, briefing documents, and other communication channels
- Plan and project manage the end-to-end logistics for a collection of B2B events and conferences.

**What you'll have**:

- Minimum 3+ years’ experience in a marketing exec/management role preferably within a software environment
- Full marketing mix experience in a B2B organisation, from research, positioning, and message development, through to launch in both traditional marketing and digital approaches.
- Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration
- Go-to-market planning capabilities including demand and lead generation
- Analytical and structured to analyse data to ensure that programs support business goals and ROI.
- Highly organised and detail driven with a hands-on, happy to get stuck-in attitude
- Ability to execute quickly in an extremely fast paced, high growth environment
- Excellent interpersonal and communication skills; ability to influence others without formal authority
- Decision maker with strong planning and organisational skills, ability to manage multiple priorities and tasks

**Other helpful skills**:

- Understanding of the energy industry, including key companies.
- Experience working in tech or for a software vendor.
- Experience in driving international growth through marketing initiatives.
- Experience working in a start-up environment

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