EEA Regional Marketing Lead

3 weeks ago

London, United Kingdom WorldFirst Full time

Description

Position at WorldFirst EEA Regional Marketing Lead (focus on German and Netherlands market) Location: Amsterdam or London

Hybrid/On-site – Tues, Weds, Thurs in office. Introduction: We’re WorldFirst, an international payments business helping move money around the world. We became part of Ant Group in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
We have a shared purpose ‘to make it easy to do business anywhere.’ Together, we are advancing our shared aim of bringing innovative, inclusive and affordable services to small and medium-sized businesses and online merchants in the rapidly growing area of cross-border trade. The Role: Working within our WorldFirst branded international payments business Line, you’ll help us transform and scale our new customer acquisition and revenue growth across Europe (excluding UK), one of WorldFirst’s largest and untapped markets. We need an experienced regional marketer, with a strong track record in marketing who comes from a regional marketing with a solid B2B background. Your focus will be on acquiring small to medium businesses located in Netherlands and Germany engaged in cross border trade who need digital international payment and financial services and also expanding our European footprint into other high growth European countries with significant cross-border business trade. Responsibilities: Set up the marketing strategy and tactics based on the target market and regional commercial strategy. Set clear goals and ensure each step will be delivered on time from the marketing perspective. Strategize and coordinate regional marketing initiatives across target European markets, with a specific focus on field marketing activities. Work in conjunction with the Global Marketing team to lead the localization of the regional marketing strategy, ensuring content localization is aligned with regional nuances and customer considerations. Ensure data and insights underpin the Marketing strategy, execution and growth plans. Drive and grow customer acquisition, through online and offline channels leveraging both global marketing, in-house as well as third-party/agency resources. Set measurable KPIs for all activities and initiatives being undertaken and demonstrate MKT ROI through attribution modelling. Work closely with all other functions and be a team player, ensuring consistent marketing message/proposition is established both internally and externally. Requirements: Senior, regional and strategic level marketing experience. Fluent in English and ideally German; additional European languages are advantageous. Previously marketed a product within Amazon eco-system to acquire Amazon sellers, will be distinctly advantageous. Able to work across multiple geographic time-zones in a matric organisation Have understanding and respect for different working cultures Ability to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotely Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done Ability to challenge the status quo and think outside the box

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