Demand Generation Marketing Manager

3 weeks ago

London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

The Demand Generation Marketing Manager is a newly created role that is pivotal to help our client deliver their ambitious growth plans. This role will be based in the UK (hybrid working in London) while working across their teams globally.. There is a hugeopportunity to have an impact during this time. This role is both strategic and tactical, translating information into content that speaks to the customer, highlighting the benefits and value.An exciting opportunity to drive their engagement across all channelsand join an ambitious exciting company on their growth journey:
If you’re an experienced Growth Marketer with a proven track record of optimising campaigns and a commercially minded obsession with growing tech companies, we would love to hear from you.

The Demand Generation Marketing Manager role will include:

- Socialise and execute the EMEA demand generation marketing strategy in line with corporate and regional sales
- Work cross-functionally to create content optimised for growth and customer conversions.
- Conduct and present competitive analyses and market research
- Build and manage the paid media relationships and activity with industry publications and agency partnerships
- Oversee all content marketing across channels to drive traffic, engagement and leads that deliver sales and customer retention.
- Plan, coordinate, and execute all aspects of EMEA programs, webinars, field events and trade shows
- Measure, analyse and report results of marketing activities and adapt content marketing strategy
- Lead partner marketing programs in support of alliances, channels, and solution partners

Demand Generation Marketing Manager Skills/Experience required:

- Minimum of 5 years demonstrable experience in a B2B technology marketing
- Strong analytical skills, including A/B testing, web metrics, and sales metrics.
- Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
- High energy creative thinker and problem solver, willing to take risks and able to problem solve real-time.
- Marketing degree or equivalent

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process._

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