Demand Generation Manager
3 weeks ago
Demand Generation Manager
Hybrid model (London) 1 day per week
Salary: 60k to 65k
I’m partnered with a B2B SaaS platform that caters towards the logistics sector. They’ve developed AI and robotics, which in turn provides real-time data to optimise processes.
We’re looking for someone who can create, plan and deliver integrated omni-channel campaigns, driving awareness and generating leads, pipeline and revenue. This role will require someone who can be hands-on as well as strategic, to develop multi-touch customer journeys.
Responsibilities:
- Create and execute diverse marketing campaigns across multiple channels to enhance lead generation and bolster the sales pipeline in both short and long timeframes.
- Assess and enhance campaigns and projects, utilizing A/B testing methods to ensure maximum efficiency.
- Monitor and oversee customer personas to gain insights into their purchasing behaviors across various industries and geographical regions.
- Work closely with the digital marketing manager and cross-functional teams to fine-tune strategies and create supportive programs like sales enablement.
- Scope out new markets and innovative advertising strategies to stimulate business growth.
- Provide valuable customer and market data to optimize outreach efforts, increase conversion rates, and attract high-quality leads.
- Monitor the performance of marketing endeavours, making necessary adjustments for optimal results.
- Provide comprehensive performance reports to key stakeholders, spotlighting successes and identifying areas for enhancement.
Background:
- 6 year’s experience in B2B demand generation, ABM or campaign management.
- Plan, execute and measure high performing lead nurture campaigns.
- Strong marketing experience, inclusive of: email marketing, social advertising, content syndication, SEM, Paid Media, webinars and direct mail.
- Experience using marketing automation and CRM tools.
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