Sales Lead UKI

2 months ago

London, United Kingdom Dr. Reddy's Laboratories Full time

The Sales Lead will drive the growth and market penetration of the OTC products in the UKI cluster by strategically managing key accounts and distributor relationships. The Sales Manager is responsible for developing and executing sales strategies that align with company objectives, fostering strong partnerships with retailers and distributors, and ensuring efficient product distribution. This role is pivotal in enhancing brand presence, achieving sales targets, and supporting the company’s mission to help individuals quit smoking through effective nicotine replacement therapies.


Key Responsibilities :-

STRATEGIC ACCOUNT MANAGEMENT

Develop & nurture strong commercial relationships with UKI distributors and key trade partners

Contract negotiation: negotiate terms, pricing structures, and promotional agreements with distributors and key accounts.

Joint Business Planning: Collaborate with distributors and key accounts to develop annual business plans that drive mutual growth, achieving targets.

Work to identify distribution account/channel gaps and pen/share growth opportunities across the UKI retail trade.


SALES STRATEGY & EXECUTION

Create comprehensive sales plans to meet and exceed revenue targets for OTC products.

Launch promotional campaigns and new product introductions in collaboration with the marketing team.

Coordinate in-store promotions and visibility initiatives to enhance brand presence.

Track sales metrics and key performance indicators (KPIs) regularly.

Adjust strategies based on performance data and market feedback to optimize results.

Identify & develop incremental business plans such as private label & tenders.


DISTRIBUTOR MANAGEMENT

Manage relationships with distributors to ensure efficient product distribution.

Monitor distributor performance and compliance with contractual agreements.

Address any logistical challenges to prevent stock shortages or delays.

Ensure distributor activities support overall sales objectives for the brand.

Provide training and support to distributor sales teams to enhance their effectiveness.


ORGANISATION

Communicate with all levels of the organization to ensure buy-in of sales plans and priorities

Communicate with all levels of the organization to reflect their business needs into marketing plans.

Stay informed about market trends, retailer strategy, shopper behaviours, and competitor activities.

Prepare and present regular sales reports and forecasts to senior management. Provide actionable recommendations based on data analysis and market insights.


Requirements :-

University degree

10+ years in Consumer Health (over the counter) sales on strategic top accounts (one of Tesco, Boots, Asda).

Experience of managing a distributor relationship with demonstrable influence and results

Strong communication, presentation, analytical, & story telling capabilities.

IMPORTANT: Solid hands on experience with e- commerce

Strong leadership skills allowing to manage external distributors teams (if needed in the market)

Self-starter and self-driven

High agility level acting with speed - has courage to take appropriate risks.

Strong creativity – thinks out of the box – creates solutions even if challenging.

Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rationale to intuition.

Externally focused - driven by adding value to consumers and customers.

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