Demand Generation Specialist, EMEA

1 month ago

Oldham, United Kingdom ADI Global Full time
Job Description

ADI Global Distribution is now looking for a Demand Generation Specialist for 6 months maternity cover. This role will be an individual contributor to the design and management of our EMEA Lead and Demand Generation backbone, develop and execute integrated marketing campaigns to drive lead qualification and progression through to the sales pipeline and support the team in developing demand strategy that drives brand awareness, campaign innovation and enhances the customer experience while driving online sales.

JOB DUTIES:
  • Develop multi-touch demand generation and lead nurture campaigns across all audiences and channels
  • Create, test, optimise, and deploy demand generation campaigns based on site behaviour, product categories and purchase history
  • Develop and manage high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing opportunities, and drive ecommerce sales
  • Track, measure and analyse campaign results, report metrics and recommend improvements
  • Develop PPC/Google Ads setup and deployment across EMEA through our partner marketing and organic demand to our ICP's to generate new MQL's into the business and drive more ecommerce revenue
  • Develop Paid Social setup and deployment across EMEA through our partner marketing and organic demand to our ICP's to generate new MQL's and drive more ecommerce revenue
  • Develop and deploy Web Adoption Campaigns in region to drive web adoption growth in our Ecommerce business
  • Establishes and delivers marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
  • Support business on web asset scheduling and development, identifying new asset development opportunities to drive more demand
  • Own and maintain Social Media scheduling tasks and channel function
  • Work cross-functionally with the global team and provide guidance, build Marketo programs, drips & nurtures in support of our global business efforts.
  • Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing.

YOU MUST HAVE:
  • Degree in Digital Marketing, Business Administration or related field
  • At least 2 years experience working in a similar role
  • Interest in PPC/Google Ads and Paid Social or similar field
  • Working knowledge of Google Ads Manager, LinkedIn Navigator, Meta Business Suite
  • Experience creating, implementing, and measuring proven demand capture, creation and retention

WE VALUE:
  • Google Ads Manager certification is highly desired
  • Proficiency in data analysis and familiarity of analytics tools (GA4, Google Ads Reporting, Sprout Social Reporting, LinkedIn Campaign Manager, Meta Business Suite)
  • Comfortable operating in an evolving landscape and matrixed environment with a high degree of autonomy and accountability
  • Interested in distribution, Demand Generation Digital Experience, Digital Marketing/Demand Generation or Customer Experience
  • Data-driven and detail oriented with a focus on delivering high value optimisations to ensure KPI achievement
  • Strong experience of multi-campaign management and support delivery across multiple functions
  • Experience in project management tools is highly desired
  • Revenue focused mindset

NICE TO HAVE:
  • Ability to speak another language

WHAT IS IN IT FOR YOU:
  • Permanent job in a stable company and potential introduction for a future permanent role when available.
  • Competitive salary
  • Modern and nice working environment
  • Possibilities to develop.

#Li-KM1

#LI-ONSITE

About Us

Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

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