Demand Generation Specialist
6 months ago
We now have an opportunity for a Demand Generation Specialist to join our EMEA Digital team based from our UK Head Office in Chadderton, Oldham. Reporting into the Demand Generation Manager, this role is an essential team player who will design and implement demand generation programs with our marketing automation platform, related tools and systems. The Demand Generation Specialist will develop and execute integrated marketing campaigns to drive lead qualification and progression through the sales pipeline. To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.
**JOB DUTIES**:
- Develop multi-touch demand gen and lead nurture campaigns across all audiences and channels
- Create, test, optimise, and deploy demand gen campaigns based on site behaviour, product categories, and purchase history
- Develop and manage high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing opportunities, and drive ecommerce sales
- Track, measure and analyse campaign results, report metrics and recommend improvements
- Monitor and consistently improve lead scoring and lead flow.
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data management
- Assists in demand generation data maintenance and hygiene within the automation tool, and responsible for accurate segmentation and targeting
- Establishes and delivers marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
- Work cross-functionally with the global team and provide guidance, build Marketo programs, drips & nurtures in support of our global business efforts. Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing.
**YOU MUST HAVE**:
- Bachelor’s degree in marketing or related field
- 3-5 years e-commerce and/or marketing automation experience, Marketo preferred
- Experience generating qualified leads for sales Experience creating, implementing, and measuring proven successful seeding, demand creation, lead nurturing and pipeline acceleration programs
**WE VALUE**:
- Solid business sense balanced with technical aptitude
- Must have superior communication skills, both written and verbal
- Must be highly organised and self-motivated with a sense of urgency
- Strong independent project management skills
- Capable of handling multiple tasks with competing priorities under mínimal supervision
- Able to think critically and exercise independent judgement and discretion
- Excellent attention to detail
- Must be able to work independently and as a team member Ability to prioritise and be flexible in a fast-paced environment
**WHAT'S IN IT FOR YOU**:
- Competitive salary
- Hybrid working model
- Be part of the huge Digital growth plans in a global business
LI-KN1
LI-HYBRID
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