Senior Brand In Channel Manager

2 months ago

London, Greater London, United Kingdom Molson Coors Beverage Company Full time

Senior Brand In Channel Manager

Date: Jul 25, 2024

Location:

London, LND, GB

Company: MolsonCoors_UK

Why You Should Join Us

For over two centuries, Molson Coors has been a uniting force, bringing people together over our extensive portfolio of award-winning beverages. With a presence in over 100 countries and a team of 16,000 talented employees globally, we are proud of our traditions, brands, and the role we play in celebrating life's moments.

Our Brands

Our portfolio includes popular favorites like Coors, Carling, and Doom Bar, as well as Aspall, Rekorderlig, Staropramen, Madrí Excepcional, and Blue Moon. We are also expanding our premium spirits range, which includes Black Cow Vodka, Bandero Tequila, and Tarquins Gin.

Our Commitment

  • Promoting responsible drinking
  • Creating a sustainable future
  • Supporting flexible working options

Your Purpose

As the Senior In Channel Brand Manager, you will be accountable for building desirable brands by strengthening brand health through creating effective brand-in-channel strategies. You will deliver robust through-the-line marketing plans tailored to specific formats and channels, enabling 'toolkit' execution with our customers.

Key Responsibilities

  • Brand Management: Full accountability for brand P&L (top & bottom line) and brand health.
  • Strategy Development: Expertise and leadership across all channels and formats (e.g., on & off trade, e-commerce, convenience) to ensure brilliant activation of the right brands in the right places, delivering a superior consumer and customer experience.
  • Commercial Planning: Lead role in commercial planning, Long Range Planning (LRP), and Integrated Marketing Communication (IMC) planning processes.
  • Marketing Plans: Develop specific brand-in-channel strategies and through-the-line marketing plans tailored by formats and channels to achieve Annual Operating Plan (AOP) objectives.
  • Budget Management: Set clear brand-in-channel objectives and budgets, ensuring alignment and sign-off by sales channel leads.
  • Stakeholder Management: Proactively manage sales, customer activation, and agency stakeholders to ensure alignment of brand-in-channel activities. Lead internal and external stakeholder groups including agencies, suppliers, and senior internal customers.
  • Insight-Driven Approach: Use consumer, market, category, and communications agency best practices to define appropriate strategies and solutions for brand-in-channel activation.
  • Forecasting: Provide timely and accurate monthly forecasts, including identification of risks and opportunities.

About You

We are looking for a passionate and experienced Senior In Channel Brand Manager who has:

  • A minimum of 3 years of experience in customer marketing, developing brand-in-channel strategies.
  • A proven track record in building strong activation plans, through gaining alignment across the commercial function.
  • Strong influencing skills, with the ability to represent the voice of the customer and successfully manage multiple stakeholders.
  • Excellent communication and interpersonal skills.
  • A degree in Marketing, Business, or a related field.
  • Experience in the beverage industry is a plus but not essential.

We encourage you to apply even if you don't meet all the criteria. At Molson Coors, we support continuous learning and development.

About Us

  • One of the UK's Most Attractive Employers, winning the Top Employer award for the last 10 years.
  • Flexible work programs to ensure work-life balance, such as our market-leading "Moments That Matter" for significant moments in your life.
  • Commitment to the physical and mental well-being of our people, awarded Gold in Mind's Workplace Wellbeing Awards.
  • Dedicated to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment, reflected in "Our Beer Print" and our 2025 sustainability targets.

Molson Coors is committed to a diverse and inclusive workplace. We're an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail .


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