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Channel Marketing Manager
2 months ago
About the Role
We are seeking a highly skilled Channel Marketing Manager to join our team at Yankee Candle. As a Channel Marketing Manager, you will be responsible for developing and executing regional brand strategies to drive business growth and achieve sales targets.
Key Responsibilities
- Tailoring Global Strategies: Adapt the global brand strategy to fit regional marketing and business objectives.
- Regional Brand Management: Develop and implement regional brand, distribution, and merchandising strategies.
- Portfolio Development: Define and manage the regional product portfolio, focusing on core offerings and new innovations.
- Financial Performance: Support the leadership team in achieving the region's P&L goals and delivering revenue and profit targets.
- Budget Oversight: Manage the regional advertising and promotion budget effectively.
- Marketing Campaigns: Support public relations and brand communication plans, including the activation of local advertising campaigns.
- Data-Driven Decisions: Use analytics to inform the innovation pipeline and improve product assortment, focusing on increasing market share and margins. Calculate ROI of events, advertising, and projects.
- Competitive Analysis: Regularly study competitors to inform pricing and promotional strategies.
- Sales Support: Assist local sales and marketing teams in expanding distribution channels.
Requirements
- Minimum: Demonstrated experience in brand activation management, trade/channel management, brand management with strong retail and online experience in FMCG or Consumer Packaged Goods sectors.
- Experience: Diagnosing business performance using tools like Nielsen, IRI/Circana, NPD, or other systems measuring POS and shipment data.
- Language: Fluent in English (written & spoken).
- Skills: Good command of MS Office, especially Excel and PowerPoint.
What You'll Gain
- Flexible hybrid working system.
- Unlimited access to LinkedIn Learning.
- Corporate Citizenship Philosophies.
- Discounts on some of our products.
- Employee Referral Program.
- Global Service Anniversary Program.
- Paid time-off for charity activities.
- Access to Employee Resource Groups.
