Senior CRM Executive
4 weeks ago
The Role
Are you a data-driven CRM expert with a passion for customer engagement? If yes, we invite you to apply for the Senior CRM Executive role at Holland and Barrett. In this position, you'll enhance our customer retention and lifetime value through innovative, multi-channel CRM campaigns. Reporting to the CRM Manager, you'll collaborate with various teams to drive growth and personalisation.
Key Responsibilities:
End-to-end management and execution of CRM campaigns across email, push notifications, and In-app messaging. Utilise data and insights to plan, deliver, and optimise A/B and multivariate tests. Analyse campaign performance to identify opportunities for increased customer engagement and conversion rates. Create and share weekly and monthly performance reports. Support the delivery and execution of key projects within the CRM strategy. Ensure compliance with GDPR regulations in CRM and email marketing. Location: Based in Nuneaton, this role operates under a hybrid model with 2 - 3 days per week on-site, supporting flexibility and productivity.
The Person
2-3 years of CRM experience in a fast-paced environment. Proficiency with ESPs; experience with Braze is a plus. Strong data analysis and creative copywriting skills. Excellent communication, organisational, and teamwork abilities. Ability to manage multiple stakeholders and demonstrate exceptional influencing skills. Strong attention to detail and quality assurance skills. What we offer
Our Benefits for this role include, but not limited to:
H&B Employee Discount - 25% Pension company contribution Exclusive benefits, free advice and savings from a range of retailers and providers And many more We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
#LI-Hybrid #LI-JS1
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