Membership Expansion Operations Manager

1 month ago

London, Greater London, United Kingdom The LEGO Group Full time

Membership Expansion Operations Manager

  • Location London, United Kingdom
  • Job ID
  • Category Sales, Marketing & Product Management

Job Description

Are you interested in step changing the expansion of LEGO Insiders Membership programme and join a value driven company in an exciting global role?

Join us for an exciting career as "Manager, Membership Expansion Operations" as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Core Responsibilities

Lead the charge in expanding membership and forging strategic partnerships, collaborating closely with diverse teams across multiple business units. Drive operational excellence and spearhead transformative projects to achieve our ambitious Membership Expansion goals and objectives.

  • Lead operational projects, to support achieving membership targets, commercial results and return on investment
  • Lead the business requirements for membership expansion and partnership operations into the overall Membership & Personalisation capability framework
  • Lead the development, documentation and improvement of processes and ways of working for membership expansion & partnerships, working with the business improvement and operations teams
  • Provide project support for operationalizing membership expansion, including organisational readiness, communication support and expansion roadmap management
  • Support in defining a scalable operating model, partner support model, and partner service level agreements in alignment with Global Framework Agreements
  • Support the onboarding of new partners into the membership expansion program and ongoing operational support to existing partners
  • Provide project and operational support on partner engagement, governance and partnership communications, to secure commitment and prioritization
  • Support with the tracking of KPI's, reporting and compliance

Play your part in our team succeeding

This role involves leading experimentation initiatives, establishing testing and learning methodologies, and scaling experiments within the LEGO Group. It requires collaboration with cross-functional teams in Markets & Channels, the Product Marketing Department, and Digital to leverage data effectively and achieve our membership and personalisation goals.

You will report directly to the Senior Director Performance, Development & Decisioning.

Do you have what it takes?

  • 5+ years leading top-tier membership/loyalty expansion projects and operational support
  • Expertise in developing service level and partnership agreements to strengthen membership offerings and drive business growth
  • Proven track record managing cross-functional projects for customer loyalty, experience, and offerings
  • Skilled in navigating and communicating effectively within a diverse global environment
  • Strong problem-solving and communication skills
  • Ability to communicate effectively with senior executives, offering straightforward recommendations based on solid analysis
  • Positive, solution-oriented, and collaborative teammate with the autonomy to lead and provide clear direction

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.


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