Social Media Manager
1 month ago
Working closely with our Social Strategist and wider content creation team in-house the Football Social Media Manager will execute the strategy across Sports Direct Football's social channels. Key objectives will include reach, site traffic, engagement and paid CTR. They will ensure that all communication and content reflect each brand's personality, deliver on key marketing objectives and leverage culture to drive relevance for our brands. Key channels will include Instagram, TikTok & Facebook in year one.
THIS ROLE IS RIGHT FOR YOU IF...
You are football and sport obsessed and up for collaborating with the biggest brands in the world such as Nike, adidas, PUMA, New Balance to name a few. You are looking to continuously innovate across new and existing social channels constantly optimizing through test-and-learn methods. You want to gain experience on set shooting with some of the biggest sporting athletes in the world like Jack Grealish, Cole Palmer and Reuben Dias. Are aware that this is not a traditional 9-5 pm role you must be open and motivated to work around key cultural moments that sometimes will sit outside of office hours with European and international travel included. WHAT YOU WILL BE DOING IN YOUR ROLE..
Content Creation and Management: Develop, curate, and manage content for our social media platforms working closely with our creative and production teams to deliver your ideas. Attend shoots with athletes to capture social first photography and video content. Strategy Development: Create and implement social media strategies to align with business goals. Campaign Management: Plan, execute, and monitor social media campaigns. Engagement: Interact with followers, respond to comments and messages, and foster community engagement around relevant topics. Analytics and Reporting: Track, analyse, and report on social media performance metrics. Collaboration: Work with other departments (marketing, PR, customer service) to coordinate efforts. Trend Monitoring: Stay updated on social media trends, tools, and best practices whilst sharing insight & ideas with wider teams. Develop engaging copy that grabs attention both in long and short forms. Be our brand's social media presence and establish our tone of voice taking direction from our new brand positioning and evolution. Working with the paid social team to execute paid-for campaigns, distributing content across the platforms where the consumer lives. Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival - An event like no other Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What's next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action. Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks. Attention to detail from a creative and copywriting point of view. Ability to understand and translate brand direction and purpose into social ideas and content. Ability to identify relevant cultural insights and apply these to your creative thinking. Deep understanding of how people engage with social platforms, and how behaviour is changing. Ability to translate data into insights to inform creative strategy. Great facilitation skills - for workshops and creative sprints. Ability to develop inspirational creative briefs for the creative content team. A STRONG CULTURAL FIT
We're an energetic team looking for a new squad member who can keep up Fundamental that you have a solution-orientated mindset. Fashion & Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the cultural landscape.
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