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Social Media Manager
2 months ago
Aspinal of London is seeking a highly skilled Social Media Manager to join their brand communications team in London. In this role, you will be responsible for managing all Social Media activity for the brand to maximize audience engagement across all platforms.
Key Responsibilities:- Develop and implement a comprehensive Social Media strategy to drive brand awareness and engagement.
- Manage content requirements for social channels across both still and moving image, using brand campaign and creative content, ideating and capturing agile self-shot social-first content on a weekly basis, editing, copywriting and briefing internal and external creative teams.
- Create annual Social Media strategies, including channel planning, KPIs, creative concepts and engagement and growth driving initiatives.
- Manage Paid Social agency end-to-end from strategy to ad delivery and reporting.
- Lead on launching the brand on TikTok with a tailored strategy, implementing new social-first content creation projects to build engagement and following on the channel.
- Be the brand guardian across the social mix, ensuring the brand is positioned correctly and maintaining an elevated aesthetic across all channels.
- Maintain and grow the community across all social channels, including customers, influencers and VIPs.
- Compile thorough weekly, monthly and adhoc project reporting to demonstrate ROI to senior stakeholders.
- Manage the social media and social content creation budget, ensuring that spending is efficient and as forecasted.
- Support the wider brand communications team in the implementation of the global marketing strategy and key brand initiatives.
- Support the wider business from a social perspective, including working closely with the China social team on content sign offs and retail & wholesale teams on social marketing opportunities.
- Help manage the customer experience on the social forum, flagging any brand-critical issues as and when appropriate.
- Attend events, social engagements and occasional international travel on behalf of the marketing department.
- Bachelor's degree in Marketing, Digital Marketing, Communications or a related field.
- Previous experience in or exposure to the luxury or fashion industry is essential.
- Excellent organisational, efficiency and time management skills.
- A blend of strategic & creative skills, the ability to generate new ideas with hands-on experience.
- The ability to work in a fast-paced and agile environment with tight deadlines.
- The ability to create elevated and impactful content across still & moving image.
- A confident communicator with excellent communication skills and attention to detail.
- A self-starter with demonstrated ability to take initiative and drive projects independently.
- A team player with experience working in dynamic work environments.
- The ability to manage multiple projects and deadlines simultaneously.
- Eagerness to learn and ambition to grow within the role and business.
- Proficient across Microsoft and Adobe software, including Word, Excel, Powerpoint.
- Knowledge of the global luxury market (particularly UK & US) and social media trends.
- An interest in and awareness of macro and micro industry trends.