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Marketing Engagement Lead

4 months ago

London, Greater London, United Kingdom IIRIS Full time
Company Description

Informa is a leading international events, intelligence and scholarly research group.

We're the specialist's specialist.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make break throughs, and take better informed decisions.


Informa is listed on London Stock Exchange and a member of FTSE 100, with over 10,000 colleagues working in more than 30 countries.


IIRIS is a platform and suite of services designed to help us know, reach, and build better informed customer connections through insightful data gained through multiple interactions with Informa's highly specialised communities.


Job Description:

SUMMARY
The Marketing Engagement Lead is responsible for driving change within brand/pillar marketing teams to improve efficiency and effectiveness.

Possessing a broad marketing background, especially in the digital realm, coupled with a love of data, the Strategic Marketing Lead champions delivering value and driving change.

A strategic and curious leader, the Marketing Engagement Lead works with business marketers to leverage data driven marketing decisions, optimize ways of working, and track success.


The Marketing Engagement Lead has an open and inquiring mind focused on uncovering marketing pain points and challenges, leaning into data insights and turning them into opportunities and commercial success.


RESPONSIBILITIES

  • Uncover opportunities for audience growth as well as engagement and conversion optimization through working with business stakeholders, marketing data analysts and other members of the Marketing Innovation team.
  • Create and maintain a consistent set of metrics for tracking both adoption and activation success (revenue and audience growth).
  • Strong understanding of Informa businesses (events and media services). Ability to uncover pillar specific nuances and to leverage that knowledge to enable true business change.
  • Drive value into business pillars by coaching and inspiring business teams to take ownership of optimized ways of working based on data driven decisions. Working alongside the businesses, provide guidance, materials and knowledge, while maintaining a clear focus on enabling rather than project management or delivery.
  • Share in the responsibility for maintaining and updating a centralized portal focused on the IIRIS Marketing Platform, audience development best practices, and marketing technology optimization.
  • Assist with developing and distributing communications centred on the IIRIS Marketing Platform.
  • Leverage understanding of people, process, data, and technology to deliver commercial goals and objectives.
  • Encourage a culture of continuous improvement.

Qualifications:

QUALITIES NEEDED FOR CULTURE FIT

We are looking to engage with people who:

  • Have a logical and thorough approach to solving problems
  • Can communicate clearly and concisely in writing, with an appropriate level of detail, to technical and nontechnical audiences
  • Exhibit emotional intelligence: emotional resilience, selfmanagement, empathy, understanding the impact of words and actions on others
  • Have a proactive mindset: able to see what needs to be done, and take action
  • Are skilled in conflict management
  • Have excellent time management skills (ability to prioritise and manage a diverse workload)
  • Have the ability to learn new concepts and information quickly
  • Able to adapt to changing requirements within a fastpaced, dynamic environment
  • Have the ability to manage and coordinate diverse groups to deliver common goals and targets

SKILLS REQUIRED

  • Extensive experience in digital marketing channels including paid media, programmatic, SEO and content marketing, and marketing automation
  • Consulting or agency experience
  • Able to explain audience development and marketing optimization concepts clearly and meaningfully to a nontechnical or mixed audience
  • Experience managing or working as a peer in a senior team
  • Training experience preferred, not required
  • Experience working in a culturally diverse, global organisation
  • Able to demonstrate excellent relationship management and influencing
  • Expert level planning and organizing skills
  • Excellent verbal and written communication skills
  • Driven by data / analytical and questioning mindset
  • Deadline driven
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
Additional Information

Why Work at Informa?

  • Learning and development plan to assist with your career development
  • 25 days annual leave, 4 days for volunteering and a day off for your birthday
  • Competitive Benefits
  • Work with high quality specialist products
  • Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
  • Share-Match