Marketing Campaign Coordinator
4 days ago
About The Lead Group
The Lead Group is a leading provider of innovative marketing solutions, seeking a talented and dynamic Marketing Campaign Coordinator to join their team. This multifaceted role is crucial to the company's growth, as you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.
Key Responsibilities
- Formulate and execute targeted marketing strategies for a portfolio of international events, driving revenue growth and lead generation.
- Forge mutually beneficial marketing partnerships with associations and publications, expanding the company's reach and influence.
- Utilize a full range of online marketing tactics, including social media, SEO, and PPC, to maximize brand visibility and engagement.
- Nurture customers up the advocacy ladder by engaging them with tailored marketing copy, fostering long-term relationships and loyalty.
- Prepare all promotional copy and collateral, ensuring consistency and quality across all marketing channels.
- Establish close working relationships with sponsor and exhibitor clients, delivering exceptional customer service and support.
- Establish effective working relationships with speakers and sponsors to promote their events, driving attendance and revenue.
- Work closely with other internal departments to achieve project objectives, ensuring seamless collaboration and communication.
- Hitting agreed targets for direct revenue generation and lead generation while closely managing the event marketing budget.
Desired Skills and Experience
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications.
- 2+ years' marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions, or a membership organization.
- Experience with digital marketing (SEO & SEM, social media, etc.).
- Exceptional interpersonal skills, with the ability to build strong relationships with clients and colleagues.
- Excellent written and oral communication skills, with the ability to articulate complex ideas and strategies.
- Commercial mindset, with experience in managing budgets and ROI for maximum profit gain.
- Is a creative problem-solver, detail-focused, and analytically inclined, with the ability to think critically and outside the box.
- Ability to work independently under tight deadlines, with a strong sense of self-motivation and discipline.
- Self-driven, results-oriented, with a positive outlook and a passion for delivering exceptional results.
- Keen for new experiences, responsibility, and accountability, with a willingness to learn and grow with the company.
What We Offer
The Lead Group offers a competitive salary, and benefits such as a contributory pension scheme. This is a hybrid role, requiring the ability to commute to the office in London, 2 days a week. The successful candidate will have the opportunity to join a company with ongoing career progression and a great working culture.
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