Marketing Campaign Coordinator

3 weeks ago


London, Greater London, United Kingdom The Digital Recruitment Company Full time

Marketing Campaign Coordinator

Job Type: 12 Month Contract

Salary: DOE

Location: London & WFH

Consultant: Rosie Whelan

The Company:

The Digital Recruitment Company collaborates with a prominent organization that comprises a global network of over 175,000 investment professionals. Their mission is to cultivate an investment landscape where the interests of investors are prioritized, financial markets operate optimally, and economies flourish. They are committed to the principle that sustainable economic advancement relies on trust, competence, and transparency within financial markets, led by professionals who uphold the highest ethical standards and investment acumen.

The Role:

The Marketing Campaign Coordinator is responsible for the planning, execution, and management of integrated marketing initiatives across various channels. This role focuses on driving brand visibility and engaging both new and existing clients. The coordinator will track campaign performance and utilize insights to enhance future marketing efforts.

Key Responsibilities:

Campaign Development and Management:

  • Craft and execute cohesive marketing campaigns utilizing digital, print, social media, email, and events.
  • Create engaging and innovative content that appeals to targeted demographics.
  • Oversee the campaign timeline, ensuring all marketing activities are executed promptly and effectively.

Market Research and Analysis:

  • Conduct thorough market research to identify target demographics, understand their preferences, and keep abreast of industry trends.
  • Evaluate campaign performance metrics to assess effectiveness and refine future strategies.
  • Deliver actionable insights and recommendations based on data analysis to enhance campaign results.

Collaboration and Coordination:

  • Work closely with internal teams to ensure alignment with business goals and brand standards.
  • Coordinate with external partners and agencies to ensure successful campaign execution.
  • Manage relationships with key stakeholders, ensuring clear communication and expectations are maintained.

Budget Management:

  • Develop and oversee campaign budgets, ensuring efficient resource allocation.
  • Monitor expenditures and report on return on investment.

Compliance and Reporting:

  • Ensure all marketing initiatives adhere to relevant regulations and industry standards.
  • Prepare and present regular performance reports to senior management.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Experience: A minimum of 3-5 years in digital marketing campaign management, ideally within a similar sector.

Skills:

  • Strong project management capabilities with the ability to handle multiple campaigns concurrently.
  • Exceptional written and verbal communication skills.
  • Proficiency in marketing automation tools and CRM platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Creative problem-solving skills and innovative thinking.
  • Strong interpersonal skills and the ability to collaborate effectively within a team.

Competencies:

  • Strategic Thinking: Ability to formulate long-term strategies to achieve business objectives.
  • Creativity: Capacity to generate original ideas and innovative approaches for marketing initiatives.
  • Results-Oriented: Focus on achieving measurable outcomes and continuous improvement.
  • Collaboration: Ability to work effectively with cross-functional teams and build strong relationships.
  • Adaptability: Capability to thrive in a fast-paced and dynamic environment.


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