Marketing Campaigns Coordinator

7 days ago

London, Greater London, United Kingdom Pure Full time
About the Role

We are seeking a highly skilled Marketing Campaigns Executive to join our expanding marketing team at Pure, a fast-growing healthy food-to-go group with 15 shops across central London and major transport hubs.

The ideal candidate will play a pivotal role in driving our marketing strategies to new heights, working closely with all other departments throughout the business.

Key Responsibilities
  • Menu Campaign Management: Manage the execution of seasonal menu campaigns for our B2C and B2B channels, including initial design concepts, menu board design, shop logistics planning, product descriptions, and store team briefings.
  • Menu Information Management: Management of menu information and campaign content on our website.
  • Menu Launch Pack Creation: Compile the Menu Launch Pack for each seasonal menu campaign.
  • Design and Comms Implementation: Work with the Head of Marketing to implement design/comms changes in shops.
  • In-Store Digital Screen Management: Management of in-store digital screens, including menu board updates and campaign comms.
  • Product and Lifestyle Photoshoots: Coordinate and manage product and lifestyle photoshoots for our B2B and B2C channels.
  • Brand Elevation and Sales Drive: Identify and execute any opportunities to elevate our brand and drive sales.
  • Strategic Campaign Management: Manage and implement strategic campaigns across B2C and B2B channels, including wholesale, creating digital and physical assets.
  • Social Media Management: Shared management of social media channels, including content creation and scheduling.
  • Brand Presence Ambassador: Ensure accuracy and updated content, physical and digital, including website updates.
  • In-Store Sampling Campaigns and Local Marketing: Involvement with in-store sampling campaigns and local marketing activities.
  • Community Management: Community management, including responding to reviews in our community portal.
  • Marketing Inbox Management: Monitor the marketing inbox and action accordingly (shared responsibility).
Requirements
  • Previous Experience: Previous experience in-house implementing physical and digital marketing strategies. Experience in B2C is essential, B2B is desired.
  • Social Media Management: Experience managing social media and measuring success.
  • Excel and Analytical Skills: Strong Excel and analytical skills are essential.
  • Communication Skills: Excellent communication skills, both written and verbal.
  • Photoshoot Experience: Experience coordinating photoshoots.
  • WordPress Experience: Experience in WordPress, managing website updates.
  • Minimum Experience: Minimum of 3 years' experience in a similar role.
  • Attention to Detail: Obsessive attention to detail and really caring about your output.
  • Organisation and Diligence: An organised and diligent marketeer that has the desire to thrive in a fast-paced environment, confident making decisions, and happy to get stuck in when needed.
  • Industry Experience: Experience in hospitality, FTG, restaurants, or food retail a real bonus.

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