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Community Engagement Marketing Lead

3 months ago

London, Greater London, United Kingdom Versende Ltd Full time

Job Title: Community Engagement Marketing Lead (SaaS / Technology)

About the Company:

Versende Ltd is a prominent player in the SaaS technology sector, dedicated to delivering innovative solutions to its clients. We are currently seeking a skilled Community Engagement Marketing Lead to enhance our dynamic team of digital experts. This position offers a hybrid working model, allowing for a blend of in-office and remote collaboration.

About the Role:

The ideal candidate will be instrumental in shaping and executing strategies aimed at fostering community engagement. As part of a global team, the focus will be on developing community initiatives while also establishing feedback systems, creating educational resources, crafting customer success stories, managing various program workflows, and supporting marketing campaigns. Collaboration with cross-functional teams, regional marketing, sales, and external partners will be essential.

Key Responsibilities:

  • Design and execute a detailed strategy to cultivate and expand our customer community across different segments and regions.
  • Ensure community objectives align with broader business goals, focusing on customer retention, satisfaction, and conversion while balancing community growth with measurable business outcomes.
  • Encourage an active and engaging community by facilitating discussions, organizing events, and implementing strategies that boost user interaction and promote user-generated content.
  • Develop initiatives that reward and recognize active contributions from community members.
  • Produce and curate content that meets customer needs and drives community involvement.
  • Collaborate with various teams to maintain consistent messaging and branding across all community channels.
  • Build and nurture relationships with key community figures, influencers, and advocates.
  • Identify and support community leaders to promote peer-to-peer assistance and knowledge sharing.
  • Establish key performance indicators (KPIs) for community success and regularly assess and report on these metrics.
  • Analyze community engagement data to uncover trends, insights, and opportunities for enhancement.

Required Skills:

  • Demonstrated experience in community management or similar roles, ideally within a SaaS or technology environment.
  • Strong grasp of community development strategies and best practices.
  • Exceptional communication and interpersonal abilities, capable of engaging and motivating diverse audiences.
  • Familiarity with community platforms and tools, including forums, social media, and CRM systems.
  • Proven capability to analyze data, derive insights, and make informed decisions.
  • Commitment to customer success and improving the overall customer experience.
  • Project management expertise, with the ability to create templates and frameworks for scalable processes.
  • A data-driven mindset in marketing, with a proactive approach to driving change and improvement.
  • A collaborative spirit, adept at partnering with both internal and external stakeholders to gain support for initiatives.

This role presents an exciting opportunity to make a significant impact within a leading technology organization.