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Campaign Marketing Specialist

2 months ago

London, Greater London, United Kingdom The LEAD Group Full time

**About The LEAD Group**

The LEAD Group is a leading organization in the industry, seeking a highly skilled and experienced Campaign Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in driving our business growth through innovative marketing strategies.

**Key Responsibilities**

  • Develop and execute targeted marketing plans for our international events, focusing on creating engaging experiences for our clients and attendees.
  • Forge strategic partnerships with industry associations and publications to expand our reach and influence.
  • Utilize a range of digital marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, to drive traffic and engagement.
  • Nurture customer relationships through tailored marketing communications, aiming to move customers up the advocacy ladder.
  • Prepare high-quality promotional materials, including copy and collateral, to support our marketing efforts.
  • Build strong relationships with sponsor and exhibitor clients, ensuring their needs are met and exceeded.
  • Collaborate with internal departments to achieve project objectives and drive business results.
  • Meet or exceed targets for direct revenue generation and lead generation, while effectively managing the event marketing budget.

**Requirements**

  • Education to degree level 2:1 or equivalent, ideally in marketing or a related field.
  • 2+ years of marketing experience, preferably in B2B publishing, conferences, events, exhibitions, or a membership organization.
  • Proven experience with digital marketing, including SEO, SEM, and social media marketing.
  • Exceptional interpersonal and communication skills, with the ability to work effectively with internal and external stakeholders.
  • A commercial mindset, with experience in managing budgets and ROI for maximum profit gain.
  • A creative problem-solver, detail-focused, and analytically inclined, with the ability to work independently under tight deadlines.
  • A self-driven, results-oriented individual with a positive outlook, keen for new experiences, responsibility, and accountability.

**What We Offer**

The LEAD Group offers a competitive salary, a contributory pension scheme, and a great opportunity for career progression and professional growth in a dynamic and supportive work environment.