Tusker Senior B2B Marketing Executive

2 months ago

Watford, United Kingdom Lloyds Banking Group Full time

Description

JOB TITLE: Senior B2B Marketing Executive - Watford

SALARY: £25,727 – Pro – Rota 21 hours per week (FTE £42120)

LOCATION(S): Watford

HOURS : Part-time

WORKING PATTERN : Our work style is hybrid, which involves spending at least 1-2 days per week at our offices in Watford

About this Opportunity

Working with the marketing managers and director this role will assist in B2B marketing strategy, planning and execution. Identifying the best B2B multi-channel lead generation opportunities and creating campaigns for the relevant addressable market

About us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

We’re an award winning car leasing company who have been providing company car and tax efficient car benefit schemes since 2009. We take pride in helping organisations offer their employees a car that will have less impact on our environment, supporting planet positive mobility and a brighter more sustainable future. We’re committed to driving down emissions by getting people into newer and more environmentally friendly cars. We genuinely care about the world we live in and know that our customers do too. This is why we work with each and every one to offset the carbon emitted by each salary sacrifice car put on the road through our schemes.

Our Car Benefit Scheme gives employees access to affordable, fully maintained and insured cars for a fixed monthly amount delivered through a salary sacrifice employee benefit arrangement. Offering all fuel types, prices and over 1000 cars to choose from all by leading manufacturers. Please visit for more information

What you’ll need

Manage B2B campaigns online and offline from initial planning through to execution

Utilise customer/prospect feedback to shape and advise on marketing activities and messaging

Create marketing content to drive lead generation analysing campaign performance and identifying mailshot opportunities

maintain Tusker’s website, ensuring content is kept up to date and updating messaging as and when required

Become a CRM superuser working to keep data up to date and using the system to plan events and activities

Copywriting and designing content for newsletters and mailshots

Management of B2B Social Media sites such as Linked In including research of best practice, topical information and advice

Providing monthly campaign report to show activity performance with ideas for improvement

Management of telemarketing executives and new business opportunity database ensuring data is fit for purpose

And any experience of these would be really useful

Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently

Experience organising events and exhibitions to time and budget

Ability to work under pressure with a focus on priorities

Experience of lead generation activities

Strong communication and presentation skills

Attention to detail is a must

Results driven and constantly striving to achieve a better ROI

Experience building and tracking campaigns

Proactive self-starter with the ability to work independently

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

A generous pension contribution of up to 15%

An annual performance-related bonus

Share schemes including free shares

Benefits you can adapt to your lifestyle, such as discounted shopping

28 days’ holiday, with bank holidays on top (based on FTE)

A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch.

We’d love to hear from you.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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