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Senior Marketing Professional

2 months ago

Watford, Hertfordshire, United Kingdom Lloyds Bank plc Full time
About this Opportunity

We are seeking a highly skilled Senior Marketing Professional to join our team at Lloyds Bank plc. As a key member of our marketing department, you will play a crucial role in developing and executing our B2B marketing strategy.

Key Responsibilities:

  • Develop and implement B2B marketing campaigns to drive lead generation and business growth.

  • Collaborate with cross-functional teams to align marketing efforts with business objectives.

  • Manage and maintain our CRM system to ensure accurate data and effective campaign planning.

  • Design and create engaging marketing content, including copywriting and graphic design.

  • Provide regular campaign performance reports to inform future marketing strategies.

  • Manage and support telemarketing executives to ensure effective lead generation.

  • Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.

What You'll Need:

  • Proven experience in B2B marketing, with a strong understanding of marketing principles and strategies.

  • Excellent communication and project management skills, with the ability to work effectively in a team environment.

  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

  • Proficiency in CRM systems and marketing automation tools.

  • Ability to work in a fast-paced environment and adapt to changing priorities.

About Working for Us:

We are committed to creating an inclusive and diverse workplace that values and respects all employees. We offer a range of benefits, including a generous pension contribution, annual performance-related bonus, and share schemes. We also provide opportunities for professional development and growth, as well as a range of wellbeing initiatives and generous parental leave policies.