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Position Overview
JOB TITLE: B2C Marketing Executive (New Business) SALARY: £33,982 LOCATION: Hybrid working arrangement HOURS: Full-timeRole Summary
We are seeking a dynamic and qualified marketer to join our New Business Communication Team within the Marketing Department. This role is essential for managing and executing communication strategies for the Tusker scheme aimed at new clients.
The Marketing Executive will be responsible for overseeing the communication of the Tusker scheme to prospective clients preparing to implement the scheme for their employees. This includes close collaboration with clients during the setup phase and for three months post-launch to develop and deliver tailored marketing materials that effectively promote the scheme to their workforce.
About Us
At Lloyds Banking Group, we are committed to transforming our organization and shaping a sustainable financial future. We prioritize innovation and invest in our technology, workspaces, and team members to create an inclusive environment for all.
As an award-winning car leasing firm, we have been providing environmentally conscious car benefit schemes since 2009. Our mission is to assist organizations in offering their employees access to vehicles that minimize environmental impact, thereby supporting sustainable mobility and a greener future. We are dedicated to reducing emissions by facilitating the transition to newer, eco-friendly vehicles and actively work with clients to offset the carbon footprint of each vehicle provided through our schemes.
Our Car Benefit Scheme allows employees to access affordable, fully maintained, and insured vehicles for a fixed monthly fee through a salary sacrifice arrangement. We offer a diverse range of fuel types, pricing options, and over 1000 vehicles from leading manufacturers.
Key Responsibilities
Design and produce customized marketing materials such as brochures, posters, direct mail, and digital communications based on templates. Collaborate with clients to determine the most effective marketing channels for promoting the scheme and provide best practice recommendations for awareness initiatives. Develop tailored communication strategies for each client to ensure maximum engagement during the launch phase and the subsequent three months to enhance scheme adoption. Work in partnership with internal teams and Employee Benefit Partners to keep them informed about client marketing initiatives. Organize promotional events for new clients, including webinars and roadshows, and represent Tusker at these events as needed. Document all client campaigns and communications in SalesForce. Create customer landing pages using WordPress.Desired Skills and Experience
Exceptional writing and communication abilities. Strong organizational skills and meticulous attention to detail. Creative problem-solving skills. Proven ability to prioritize and manage workload effectively. Ability to thrive under pressure and work collaboratively within a team. A marketing degree or qualification with a minimum of one year of relevant marketing experience is preferred.Our Commitment to Diversity
We strive to create an inclusive workplace that reflects the diversity of the communities we serve. We encourage applications from individuals of all backgrounds and identities.
We are proud to be disability confident and are open to making reasonable adjustments to our recruitment processes to accommodate candidates.
Benefits
Generous pension contributions of up to 15%. Performance-related bonuses. Share schemes, including free shares. Flexible benefits tailored to your lifestyle, such as shopping discounts. 24 days of annual leave, in addition to public holidays. Comprehensive wellbeing initiatives and generous parental leave policies.If you are interested in joining our team, we would love to hear from you.
At Lloyds Banking Group, we are dedicated to helping Britain prosper. Our colleagues are focused on making a positive impact on customers, businesses, and communities. Join us in shaping the future of financial services while enjoying numerous opportunities for personal and professional growth.
We prioritize data security and will only request sensitive information once you have been formally invited for an interview or have accepted a verbal offer, at which point we will conduct background checks. We will clearly communicate any requests for information from trusted Lloyds Banking Group representatives.
We are committed to fostering a values-driven culture and building a workforce that reflects the diversity of our customers and communities. Together, we are creating an inclusive workplace where all colleagues can make a meaningful difference.
