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Tusker - Consumer Marketing Coordinator

2 months ago


Watford, Hertfordshire, United Kingdom Lloyds Banking Group Full time

Position Overview

JOB TITLE: B2C Marketing Executive (New Business) SALARY: £33,982 LOCATION: Hybrid working model HOURS: Full-time

Role Summary

This position is an excellent opportunity for a motivated and skilled marketer to join the New Business Communication Team within the Marketing Department.

The Marketing Executive will be responsible for managing and communicating the Tusker scheme to a select group of new clients eager to implement the Tusker program for their employees. This role involves close collaboration with clients during the setup phase and for three months post-launch to identify, develop, and deliver tailored marketing materials that effectively promote the scheme to their workforce.

About Us

We are on an exciting path to revolutionize our organization and redefine how we approach finance for the greater good. Our focus is on future advancements, investing in technology, workplace enhancements, and our workforce to ensure our organization is a great place for everyone.

As an award-winning car leasing provider, we have been delivering company car and tax-efficient vehicle benefit schemes since 2009. We take pride in assisting organizations in offering their employees environmentally friendly vehicles, supporting sustainable mobility and a brighter future. Our commitment lies in reducing emissions by transitioning individuals into newer, more eco-friendly cars. We genuinely care about our planet and understand that our clients do too. Therefore, we collaborate with each client to offset the carbon emissions generated by every salary sacrifice vehicle introduced through our programs.

Our Car Benefit Scheme provides employees with access to affordable, fully maintained, and insured vehicles for a fixed monthly fee through a salary sacrifice arrangement. We offer a diverse range of fuel types, pricing options, and over 1000 vehicles from leading manufacturers.

Key Responsibilities

Design and produce customized marketing materials, including flyers, posters, direct mail, and e-communications from templates. Collaborate with clients to determine the most effective marketing channels for promoting the scheme and suggest awareness initiatives based on industry best practices. Develop tailored communication strategies for each client to ensure maximum engagement at launch and for the subsequent three months to enhance scheme adoption. Work closely with internal teams and Employee Benefit Partners to keep them informed about client marketing plans and initiatives. Organize new client events to promote the scheme, including roadshows and webinars, and represent Tusker at these events as needed. Document all client campaigns and communications using SalesForce. Create customer landing pages using WordPress.

Desired Skills and Experience

Exceptional writing abilities. Strong communication skills. Excellent organizational skills and attention to detail. Creative problem-solving capabilities. Proven ability to prioritize and manage workload effectively. Strong sense of urgency. Ability to thrive under pressure and work collaboratively in a team environment. Ideally, a marketing degree or qualification with a minimum of one year of commercial marketing experience.

Our Commitment to Diversity

We are dedicated to fostering an inclusive environment, building an organization that reflects modern society and celebrates diversity in all its forms.

We want our employees to feel a sense of belonging and to be their best selves, regardless of their background, identity, or culture.

We were among the first major organizations to set diversity goals for senior roles, implement a menopause health package, and establish a dedicated initiative for those working with cancer.

We particularly encourage applications from underrepresented groups.

We are committed to being disability confident. If you require reasonable adjustments to be made during the recruitment process, please inform us.

Benefits Overview

Generous pension contribution of up to 15%. Annual performance-related bonus. Share schemes, including free shares. Flexible benefits that can be tailored to your lifestyle, such as discounted shopping. 24 days of holiday, in addition to bank holidays. A variety of wellbeing initiatives and generous parental leave policies.

If you are enthusiastic about the prospect of joining our team, we would love to hear from you.

At Lloyds Banking Group, we are driven by a clear purpose: to help Britain prosper. Our colleagues are dedicated to making a positive impact on customers, businesses, and communities. With us, you will play a vital role in shaping the future of financial services, while the scale and reach of our organization provide numerous opportunities for learning, growth, and development.

We prioritize data security. We will only request confidential or sensitive information once you have been formally invited for an interview or have accepted a verbal offer, at which point we conduct background checks. We will always clarify what information we need and why, with any requests coming from a trusted Lloyds Banking Group representative.

We are focused on cultivating a values-driven culture and are committed to building a workforce that reflects the diversity of the customers and communities we serve. Together, we are creating a truly inclusive workplace where all our colleagues have the opportunity to make a meaningful difference.