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Regional Sales Manager
4 months ago
Crystal Cruises, a prestigious brand under the Abercrombie & Kent Travel Group, is renowned for providing unparalleled exceptional travel experiences at sea. With a commitment to excellence and a focus on delivering exceptional service, Crystal Cruises stands as a leader in the cruise industry.
As a Regional Sales Manager - North and Scotland, you will play a pivotal role in driving trade sales performance and expanding the market presence of Crystal within the region. Reporting to the Sr. Sales Manager, you will be responsible for onboarding new travel agencies, reactivating dormant accounts, identifying revenue opportunities, and collaborating with the Sr. Sales Manager to ensure the overall success of the region.
Requirements
RESPONSIBILITIES:
- Trade Sales Performance: Achieve and exceed targeted sales goals by proactively identifying potential clients, building strong relationships, and promoting the unique value proposition of Crystal.
- Onboarding Travel Agencies: Identify and approach prospective travel agencies to expand the distribution network across the region. Execute strategic plans for successful agency onboarding and integration.
- Reactivating One and Done Accounts: Identify past clients who have engaged in only one transaction with Abercrombie & Kent Travel Group and devise strategies to reactivate and nurture these accounts, turning them into long-term partners.
- Revenue Opportunities: Conduct market research and competitor analysis to identify new revenue streams and business opportunities. Collaborate with the marketing and product teams to develop innovative offerings that resonate with the region.
- Relationship Management: Cultivate strong, lasting relationships with existing travel agencies to enhance their loyalty to Abercrombie & Kent Travel Group's brands. Serve as a primary point of contact for inquiries, concerns, and support needs.
- Sales Support: Provide exceptional sales support, including product training, promotional materials, and educational resources to travel agencies, ensuring they have the tools necessary to sell effectively.
- Territory Analysis: Regularly analyse market trends, travel industry developments, and customer preferences in the region to identify potential growth areas and inform strategic decision-making.
- Reporting and Forecasting: Maintain accurate and up-to-date records of sales activities, account details, and performance metrics. Prepare regular reports and forecasts for the Sr. Sales Manager
- Collaborative Teamwork: Work closely with the Sr. Sales Manager, marketing, product development, and other cross-functional teams to align strategies, share insights, and drive overall company objectives.
ABOUT YOU:
- Bachelor’s degree in business, marketing, hospitality, or a related field preferred.
- Minimum of 3 years of experience in travel industry sales, preferably in the luxury travel segment.
- Proven track record of achieving and exceeding sales targets and building successful business relationships.
- Familiarity with the region’s travel market, including knowledge of key players, travel agency networks, and industry dynamics.
- Excellent communication and presentation skills (additional languages are a plus).
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Ability to work independently, take initiative, and be self-motivated while also contributing to a collaborative team environment.
- Willingness to travel within the region as required.
Benefits
- Competitive salary plus commission or annual bonus plan (depending on role)
- Enhanced Parental Leave
- Discounted travel
- Pension
- 25 days annual leave – In addition to bank holidays
- Cycle to work scheme.
- Employee Assistance Program
- Travel Loans
- Recruitment Referral Bonus
- Social Events
