LIONS Division

2 months ago

London, United Kingdom Ascential Group Ltd Full time

We're looking for a Marketing Manager - Awards Marketing to join our team in London as part of our Marketing function.

Your Role: You’ll be responsible for delivering the go-to-market strategy for the Cannes Lions Awards, focusing on new business lead acquisition and customer retention with detailed marketing planning and reporting. In this role your challenge is to innovate the way in which we go-to-market with the Awards product, driving entries, customer engagement and positive brand perception across our customer base, executing plans efficiently to deliver proven results.

This role is an exciting opportunity to work with multiple teams across the LIONS Brand, creating, executing and reporting on a number of marketing initiatives throughout the year to attract and retain Award entries across our four key product lines at LIONS: the Cannes Lions Awards, Eurobest, Spikes Asia & Dubai Lynx.

Key Responsibilities

You will be responsible for crafting and executing a year-round marketing plan for our Awards at LIONS, leading marketing strategy & planning, with influence on entry volumes and brand KPIs. You’ll work closely with internal Awards, Judging and Content teams to drive new business generation and customer retention across target markets, personas and company types, ensuring seamless integration between Awards and Marketing activities. You will work closely with Awards customer engagement team and stay close to customers, leveraging the knowledge to help shape an insight-led marketing strategy and plan that answers clear customer needs, and the go-to-market plan to deliver it. You'll also be responsible for reporting; setting KPIs at the beginning of a campaign in conjunction with the Awards team, setting clear reporting pathways and managing reports after campaigns to strict deadlines. You’ll partner with the Awards team to deliver impactful customer experience and roll out customer-led Awards activities. You will also partner with the Content team to deliver our Awards marketing campaigns, working closely with them on execution of case studies, testimonials and success stories. Work alongside the PR team to land strategic storytelling and key messaging around new Awards. Leverage the global network of Representatives to optimise success, strategising, creating and sharing assets with our global network. Identify impactful product positioning, key messaging, and effective targeting strategies using existing customer personas. Work closely with Creative, Press and Digital Marketing teams, writing detailed briefs that enable the delivery of a world-class marketing campaign. Report regularly on campaign activity to all levels of stakeholder across the business, working closely with the Digital Marketing team. You'll collaborate with our regional festival teams and advise on Awards marketing strategy and planning, building a schedule with clear timelines, milestones and KPIs. You’ll need to manage a number of priorities and work with multiple stakeholders, and drive campaigns with clear project plans and regular communication. You are an advocate and ally for diversity, equity and inclusion.

Your Experience

Strong experience in marketing, ideally working on or close to an event Evidence of a deep understanding of marketing strategy and delivery of marketing planning Experience of developing and delivering multi-channel marketing campaigns; marketing experience in the Awards space a bonus Experienced briefing internal creative teams or agencies You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams Attention to detail is at the heart of everything you do You’re brand literate; strategically and creatively You’ve got experience in project management and you have a proven track record of delivering work to a deadline, keeping teams regularly updated along the way You’re familiar with the creative communications industry

If you don't meet every single requirement, we'd still encourage you to apply. At LIONS Division , we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

LIONS Division showcases global best practice in creativity, effective and impactful marketing. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.

We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

LIONS Division is part of Ascential plc . Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential plc is listed on London Stock Exchange.

Why Choose Us?

We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for Ascential to be the best career move you’ve ever made.

Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business and Empower Women's Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.

We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help rather than hinder our planet.

Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.

We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.

Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your needs. These include:

25 days of holiday per year - with an option to buy/ sell upto 5 days Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme Employee assistance programme, season ticket loans and cycle to work scheme Volunteering opportunities and charitable giving options Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us? Find out

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