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Sales Manager

1 month ago


Scotland, UK, United Kingdom Marine & Lawn Full time

A rare vacancy has arisen for a new opening Sales Manager to open and support a team of distinguished hospitality enthusiasts at Dornoch Station. This hotel will reopen following a full hotel refurbishment and join the Marine & Lawn portfolio of hotels. The role reports into the General Manager with a dotted line to our Regional Director of Sales.

The role

As aSales Manager, you will pro-actively source new business for the hotel, develop relationships with agents and direct clients to keep the hotel a leader in the marketplace by following up on all sales leads, identifying opportunities, and conducting hotel presentations and site visits. The hotel is currently closed and will be reimagined and reconfigured from a 122 bedroom hotel to a more spacious 89 bedroom hotel with welcoming public spaces, exterior and grounds including the installation of a putting green, fire pits and additional outdoor amenities.

Job duties and responsibilities

  • Maintain up-to-date knowledge of Local & national businesses and develop relationships to drive business in all segments (MICE, group, corporate and transient).
  • To take the business to the next level with an all-encompassing strategy that envelopes all areas of the business and takes advantage of the opportunities available.
  • To be responsible for the development and implementation of the hotel sales plan, which encompasses direct sales calls; telesales; research; appointment making and trading; promotional campaigns; corporate entertaining, networking, social events, client familiarisation visits and contract negotiation.
  • To drive and coordinate all sales activity to maximise revenue from existing accounts at the hotel on a national and international level.
  • To constantly recognise and develop new accounts from the corporate markets.
  • To investigate new areas of business in terms of market development into new territories and market segments to quantifiable targets.
  • To ensure the accurate processing, distribution and recording/filing and following up of all sales correspondence, including the execution of contracts, quotations, confirmations, and cancellations.
  • Regularly meet with the hotel General Manager and Regional Director of Sales to communicate customers' feedback, sales information, competitor knowledge, pricing strategies, and any other influences that may affect the business.
  • Participating in trade shows and events within the hotels, the industry, and external organisations.
  • Host client FAM trips at the hotel and conduct hotel show rounds.

What we are looking for from you

  • Proactive sales experience within a hotel environment is a 'must'.
  • Confident in meeting new people and presenting to large groups.
  • Strong understanding of revenue management principles.
  • Able to demonstrate a comprehensive understanding of all the key business segments; Corporate/MICE/Group/Leisure/Consortia.
  • Computer literacy - Word, Excel, PowerPoint & Outlook.
  • Knowledge of Delphi, salesforce, and Opera Systems.
  • Excellent communication skills and fluency in spoken and written English.

The perks

  • Company discount on rooms plus free night stays each year.
  • Generous recommend a friend scheme.
  • Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal.
  • Access to a 24/7 Employee Assistance Program.
  • Discounts on the hotel food & beverage.
  • Recognition incentives.
  • Team Member Events.
  • Complimentary meal on duty in the Team Member canteen.

Equal opportunities

We are committed to recruitment practices that do not discriminate against any job applicant because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity. We value diverse cultures, ideas, and people as part of our core DNA.

Right to work

In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at interview stage.


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