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Media Sales Executive
2 months ago
Media Sales Executive
B2B Events and Media
Up to £35k, Plus commission/bonus
Location: Hammersmith (2 days a week in the office, although you can go in more often)
An exciting opportunity to join our client, a dynamic and growing media and events business. This role is ideal for a well-educated and articulate individual, ideally with some sales experience, looking to support a high-performing sales team and eventually step into a full 360 media solutions role.
Main Responsibilities:
Market and Audience Research:
- Gather key customer data through Workbooks (CRM) and conduct research using LinkedIn, competitor events, company websites/blogs, etc.
- Understand the product offerings.
- Identify key players at target companies and begin the sales cycle.
Build Pipeline:
- Qualify inbound inquiries and reach out to high-potential prospects.
- Conduct effective discovery and qualification conversations.
- Develop strategies for engaging and nurturing prospects via content, email, phone, social media, etc.
- Move solid leads through the marketing funnel, connecting them to a salesperson.
- Provide a comprehensive handover of qualified leads to the sales team.
- Coordinate engagement strategies and improve processes with the sales and marketing teams.
- Educate the broader team on customer needs and opportunities.
Relationship Management:
- Build and maintain relationships with the internal sales team.
- Work with internal stakeholders across data, marketing, content, and product teams.
- Build relationships with lapsed and new customers.
- Identify upsell opportunities from ticket sales to sponsorship with Delegate Sales.
Data and Metrics:
- Use Workbooks to track client interactions.
- Provide Workbooks reporting metrics to sales team members.
Project Management:
- Represent the sales team in company campaign management meetings.
- Ensure deadlines and commitments to prospects and clients are met.
Person Specification:
- Basic understanding of sales and marketing.
- Experience with CRM and prospecting applications.
- Excellent interpersonal skills and phone/email presence.
- Ability to work independently within a team structure.
- Initiative and ability to prioritize and multi-task efficiently.
- Proven success in pre-sales preparation and lead progression.