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Senior Digital Marketing Manager

1 month ago

Peterborough, Peterborough, United Kingdom Distinct Recruitment Full time
The Opportunity

This is an exciting opportunity for a Senior Digital Marketing specialist to join a medical equipment business that develops products and services to improve the lives of people with various medical conditions.

The role of Senior Digital Activation Manager is a fantastic opportunity to lead digital activity for consumer and eCommerce platforms. You will be responsible for developing and executing performance campaigns and digital product ownership of the eCommerce platform. Working collaboratively with the wider Digital and Consumer teams and engaging wider stakeholders, you will drive online growth, optimize end-to-end processes, and enhance the overall customer experience.

This is a permanent job opportunity located in Peterborough with hybrid working available (2-3 days in the office per week).

Key Responsibilities
  • Manage Performance Campaigns: Oversee digital performance campaigns across multiple channels aligned with consumer marketing functions for acquisition and retention.
  • Digital Product Ownership: Take ownership of the eCommerce platform, ensuring it meets business needs and delivers a seamless customer experience.
  • Execute Paid Online Media: Collaborate with the Global team to drive lead generation for Coloplast customer acquisition.
  • SEO & Digital Content: Execute plans to drive growth through SEO and digital content.
  • End-to-End Process Optimisation: Drive improvements in end-to-end processes to enhance efficiency and customer satisfaction.
  • Channel Mix Management: Drive the mix of ordering customers.
  • Consumer Platforms & Digital Communications: Manage platforms and communications using tools like Episerver and Zendesk.
  • Analyse Customer Journey: Shape marketing activation and web design to maximise conversion rates based on engagement data.
  • Customer Experience Ownership: Innovate the consumer digital offering based on customer experience feedback.
  • Project Management: Utilise effective project management skills to ensure successful delivery of digital initiatives.

This position requires a proactive individual who can drive the digital agenda forward, ensuring alignment with the overall business strategy while fostering innovation and efficiency in marketing practices. You will play a crucial role in optimising the customer journey, managing digital products, and executing performance campaigns to achieve business objectives.