Digital Marketing Specialist
2 weeks ago
The Role:
As a Digital Marketing Specialist at Bauer Media Group, you will play a key role in developing and implementing performance marketing campaigns. You will analyze performance and maximize the return on investment of digital marketing campaigns spanning paid social, including branded content and affiliate content. You will manage a portfolio of campaigns across multiple brands for our commercial and affiliate departments, ensuring that performance goals are met while proactively managing key stakeholder relationships.
Key Responsibilities:
- Manage paid digital campaigns across multiple brands and channels, from brief through to post-campaign analysis
- Optimize campaigns daily to ensure budgets are invested as effectively as possible, delivering maximum performance and ROI
- Regular reporting on campaign performance
- Stakeholder management– informing on current campaign performance as well as future opportunities
- Liaise with other team members to ensure plans are achievable and on track
- Identify new areas for growth
What You'll Bring:
- Knowledge and understanding of paid social channels
- Great communication and organizational skills
- Attention to detail
- Analytical capability with experience of using a range of analytics tools
- A good understanding of budgeting and forecasting techniques
- Proactive attitude and curiosity to try new technologies and platforms
- Ability to prioritize your work to meet company goals
- A real passion for media and marketing
Why Bauer Media Group:
We offer a range of salary sacrifice benefits, such as our pension scheme and flexible holidays, as well as exclusive perks like great deals and discounts for everyday life. Our rewards packages are designed to support your career development and well-being.
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