Digital Marketing Strategist

2 weeks ago


Peterborough, Peterborough, United Kingdom Veolia Full time

Marketing Manager Job Description

As a Marketing Manager at Veolia Water Technologies & Solutions, you will play a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.

Key Responsibilities:

  • Develop and execute comprehensive inbound marketing strategies
  • Research your market sector to understand customer needs
  • Work closely with sales to fully understand their objectives for the sector
  • Collaborate with internal marketing specialists and external agencies to create and manage content for your assigned sector
  • Ensure consistency in brand messaging and positioning
  • Work with the digital team to improve search engine rankings and organic traffic
  • Develop lead generation campaigns and create and manage email marketing campaigns
  • Manage the company's social media presence and use social media channels for lead generation and brand awareness
  • Utilise marketing automation tools to streamline processes
  • Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
  • Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
  • Measure marketing campaigns performance and work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
  • Participate in industry events, conferences, or webinars and drive sector strategy and seamless European rollout

Requirements:

  • Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field
  • Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
  • A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
  • Experience with marketing automation tools and CRM systems is also essential
  • Familiarity with marketing automation platforms
  • Ability to devise innovative marketing strategies that resonate with the target audience
  • Strong project management skills to oversee multiple marketing initiatives
  • Excellent written and verbal communication skills
  • Relevant work experience as an Inbound Marketer, showcasing a proven track record

About Veolia

At Veolia, we're committed to diversity and give equal consideration to all applications, without discrimination.



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