Digital Marketing Strategist
2 weeks ago
Marketing Manager Job Description
As a Marketing Manager at Veolia Water Technologies & Solutions, you will play a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.
Key Responsibilities:
- Develop and execute comprehensive inbound marketing strategies
- Research your market sector to understand customer needs
- Work closely with sales to fully understand their objectives for the sector
- Collaborate with internal marketing specialists and external agencies to create and manage content for your assigned sector
- Ensure consistency in brand messaging and positioning
- Work with the digital team to improve search engine rankings and organic traffic
- Develop lead generation campaigns and create and manage email marketing campaigns
- Manage the company's social media presence and use social media channels for lead generation and brand awareness
- Utilise marketing automation tools to streamline processes
- Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
- Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
- Measure marketing campaigns performance and work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
- Participate in industry events, conferences, or webinars and drive sector strategy and seamless European rollout
Requirements:
- Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
- Experience with marketing automation tools and CRM systems is also essential
- Familiarity with marketing automation platforms
- Ability to devise innovative marketing strategies that resonate with the target audience
- Strong project management skills to oversee multiple marketing initiatives
- Excellent written and verbal communication skills
- Relevant work experience as an Inbound Marketer, showcasing a proven track record
About Veolia
At Veolia, we're committed to diversity and give equal consideration to all applications, without discrimination.
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