Digital Marketing Specialist

1 week ago


Peterborough, Peterborough, United Kingdom Yours Full time

Role Overview

The Digital Marketing Specialist will be responsible for executing on-site and off-site optimisation strategies to grow organic traffic and revenue. This role requires experience in search engine marketing and a strong understanding of SEO best practices.

Key Responsibilities

  • Grow organic traffic and revenue in line with forecasts and objectives
  • Analyse and improve on-site and off-site SEO performance
  • Carry out regular competitor keyword gap analysis and research to find new opportunities to drive organic strategy
  • Perform regular keyword research in line with business objectives, season, and trends
  • Day-to-day optimisation of categories, sub-categories, and campaigns in line with seasonality and key customer trends
  • Blog writing with regular reporting on performance, aligning with trade teams and growing organic traffic
  • Conduct regular technical site audits to monitor crawl errors, page speed, core web vitals, redirects, and overall site structure
  • Work closely with the dev team to raise site errors and opportunities ensuring best practice is followed
  • Regular maintenance and fixing of Google Search Console errors
  • Ensure Schema mark-up is regularly looked at and updated in line with best practice
  • Regular XML sitemap audits and optimisations to ensure best practice
  • Ensure the Robots.txt file is maintained across all sites
  • Work with the wider marketing team on link building projects to ensure we secure high-quality backlinks
  • Stay ahead of search industry news, insights, and Google algorithm updates

Requirements

  • Excellent written and verbal communication skills
  • Good Excel skills
  • Excellent problem-solving and analytical skills
  • Self-motivated and proactive approach to tasks
  • Proven ability to work well within a team and to use own initiative
  • Excellent organisational skills
  • High attention to detail
  • Enthusiasm to succeed
  • Proven SEO experience required – either in-house or agency side
  • Knowledge of SEO best practice to ensure search rankings
  • Ability to confidently report on key performance metrics to managers
  • Ability to self-manage and keep track of multiple projects
  • Confident using Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other SEO tools
  • Strong understanding of HTML, CSS, and JavaScript and how they affect SEO
  • Experience copywriting
  • Experience with eCommerce sites
  • PPC knowledge desirable
  • Retail or Fashion experience desirable


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