Digital Marketing Specialist
1 week ago
Role Overview
The Digital Marketing Specialist will be responsible for executing on-site and off-site optimisation strategies to grow organic traffic and revenue. This role requires experience in search engine marketing and a strong understanding of SEO best practices.
Key Responsibilities
- Grow organic traffic and revenue in line with forecasts and objectives
- Analyse and improve on-site and off-site SEO performance
- Carry out regular competitor keyword gap analysis and research to find new opportunities to drive organic strategy
- Perform regular keyword research in line with business objectives, season, and trends
- Day-to-day optimisation of categories, sub-categories, and campaigns in line with seasonality and key customer trends
- Blog writing with regular reporting on performance, aligning with trade teams and growing organic traffic
- Conduct regular technical site audits to monitor crawl errors, page speed, core web vitals, redirects, and overall site structure
- Work closely with the dev team to raise site errors and opportunities ensuring best practice is followed
- Regular maintenance and fixing of Google Search Console errors
- Ensure Schema mark-up is regularly looked at and updated in line with best practice
- Regular XML sitemap audits and optimisations to ensure best practice
- Ensure the Robots.txt file is maintained across all sites
- Work with the wider marketing team on link building projects to ensure we secure high-quality backlinks
- Stay ahead of search industry news, insights, and Google algorithm updates
Requirements
- Excellent written and verbal communication skills
- Good Excel skills
- Excellent problem-solving and analytical skills
- Self-motivated and proactive approach to tasks
- Proven ability to work well within a team and to use own initiative
- Excellent organisational skills
- High attention to detail
- Enthusiasm to succeed
- Proven SEO experience required – either in-house or agency side
- Knowledge of SEO best practice to ensure search rankings
- Ability to confidently report on key performance metrics to managers
- Ability to self-manage and keep track of multiple projects
- Confident using Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other SEO tools
- Strong understanding of HTML, CSS, and JavaScript and how they affect SEO
- Experience copywriting
- Experience with eCommerce sites
- PPC knowledge desirable
- Retail or Fashion experience desirable
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