Digital Activation Manager

1 week ago

Peterborough, Peterborough, United Kingdom Coloplast Full time

Coloplast is seeking a Senior Digital Activation Manager to drive our digital agenda forward. In this role, you will oversee performance campaigns, take ownership of our eCommerce platform, and work collaboratively with various teams to enhance online growth and customer experience.

The Role

You will manage performance campaigns across multiple channels for both acquisition and retention, ensuring that each campaign effectively reaches and engages our target audience. Additionally, you will take digital product ownership, ensuring our eCommerce platform meets business needs and delivers a seamless customer experience.

As part of your responsibilities, you will work on end-to-end process optimisation to improve efficiency and customer satisfaction. This includes driving customer ordering through Coloplast Charter and managing consumer platforms and digital communications using tools like Episerver and Zendesk. You will analyse customer journey data to optimise marketing activation and web design, ensuring an optimal user experience.

Key Responsibilities

  • Manage performance campaigns across multiple channels
  • Take ownership of our eCommerce platform
  • Work collaboratively with various teams to enhance online growth and customer experience
  • Drive customer ordering through Coloplast Charter
  • Manage consumer platforms and digital communications

Requirements

You will need to align digital products with business needs and opportunities, utilising SEO to champion and improve its impact. Managing paid acquisition strategies will be crucial, as will driving the Annual Business Plan and Coloplast vision delivery. Supporting marketing success with data-driven insights and making strategic decisions based on critical assessment of KPIs will be essential.

Setting standards for marketing strategy and championing best practices will be part of your role as a brand guardian, ensuring all activities align with the brand vision. Improving operational processes and managing content approval and stakeholder responsibilities will be key to maintaining governance and compliance.

As a critical thinker, you will balance multiple priorities with resilience, demonstrating strong collaboration and communication skills as a team player. Continuously seeking performance improvements, you will balance a customer-centric approach with a commercial mindset. Proficiency in project management techniques will be essential to your success in this role.

Coloplast is committed to being an inclusive organisation, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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