Digital Activation Director

2 weeks ago


Peterborough, Peterborough, United Kingdom Coloplast Full time

Job Description

Coloplast, a leading medical device company, is seeking a proactive and innovative Senior Digital Activation Manager to drive our digital agenda forward.

The Role

The ideal candidate will oversee performance campaigns across multiple channels for both acquisition and retention, ensuring that each campaign effectively reaches and engages our target audience.

You will manage digital product ownership, ensuring our eCommerce platform meets business needs and delivers a seamless customer experience.

The successful candidate will execute paid online media strategies to drive lead generation for customer acquisition, work closely with the Global team to align efforts, and implement plans to boost growth through SEO and digital content.

Additionally, you will drive customer ordering through Coloplast Charter, manage consumer platforms and digital communications, and analyse customer journey data to optimise marketing activation and web design.

Requirements

The successful candidate will align digital products with business needs and opportunities, utilise SEO to champion and improve its impact, and manage paid acquisition strategies.

Supporting marketing success with data-driven insights and making strategic decisions based on critical assessment of KPIs will be essential.

The ideal candidate will balance multiple priorities with resilience, demonstrate strong collaboration and communication skills as a team player, and continuously seek performance improvements.



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