Strategic Communications Director for Regional Brands

7 days ago


London, Greater London, United Kingdom myGwork Full time
Job Title: Regional Comms Strategy Lead

This role is a crucial part of Mars' ambition to build brilliant connected brand communications strategies across Paid, Earned, Shared, Owned (PESO) touchpoints.

As a key partner in this ambition, you will work across 3 of our 5 key Europe and Central Eurasia priority brands and help shape the KPIs and brand plans to ensure cluster/market campaigns and activations exceed expectations.

You will report to the Europe & Central Eurasia (E&CE) Media Director and be accountable for creating data-driven ICP strategies for our Bars and Bitesize brands.

Key responsibilities include:

  • Leading the Annual Brand Comms Strategies for the Bars & Bitesize portfolio of brands
  • Being the first point of contact for the cluster media teams on the Bars & Bitesize brand comms plans
  • Working closely with the regional brand and local activation teams to ensure an omni-channel approach is delivered through the comms strategies
  • Leading the Firestarter Test & Learn program for Mars Wrigley E&CE
  • Driving the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, and the brand & content hub
  • Bringing 'outside learning in' to drive new thinking and approaches to connections planning

Mars is an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.



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