Strategic Communications Director

2 weeks ago

London, Greater London, United Kingdom Richemont Full time

The Head of Critical Communications at Richemont will oversee critical communication strategies across all Maisons and lead preparedness projects.

This role requires a strategic leader with strong crisis management skills to optimise risk management processes, build operational resiliency, and ensure alignment across departments and regions.

The successful candidate will enhance and protect the Maisons' brand equity, collaborating closely with cross-functional teams to maintain brand reputation and manage issues and crises effectively.

They will lead the Critical Communications team, including managing a direct report, to ensure high performance and professional growth.

Closely collaborate with the Group PR Director to align communications and strategies with the department's collective knowledge of the Maisons' rich history and brand equity, always protecting the image, reputation, and integrity of the Maisons and Richemont.

Strategic Planning & Risk Preparedness:

Anticipate vulnerabilities and strategically plan to optimise risk management processes, building operational resiliency for the Maisons.

Frequent exchanges with Maisons' headquarter teams to discuss areas of vulnerability requiring support, leveraging Maisons' strategic plans and outlook for the short- and long-term.

Monitor and notify Maisons and internal stakeholders on geopolitical events, industry headwinds, and news that could impact their reputation.

Oversee the risk assessment process for Maisons' talent, partnerships, organisations, and other external associations.

Risk Management & Reactive Strategies:

Ensure 24/7 availability for incident and crisis response, leading and coordinating reactive communication strategies across all Maisons, including issues related to products and collections, partnerships, exhibitions, supply chain, workforce, world events, and customers.

Oversee high-stake situations and provide strategic guidance to the Maisons during critical moments, ensuring responses and actions align with Group policy, approvals, and direction to protect and enhance brand reputation.

Oversee the department's monitoring operations, assessing the traditional and social media landscape before, during, and after a crisis to adjust Maisons' response strategy based on real-time insights, shifts in conversations, sentiment, and volume.

Be a trusted partner to various Group functions, including Corporate Communications, Marketing, IP, Legal, Security, Regions, and more, ensuring consistency and alignment in communications.

Raising awareness and visibility of critical communications services across the Group at key internal events.

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