Marketing Communications Specialist

2 weeks ago

Wolverhampton, Wolverhampton, United Kingdom GSF Car Parts Full time
About the Role

As a Marketing Communications Executive at GSF Car Parts, you will play a pivotal role in supporting our marketing initiatives and communications activities from concept to delivery. Our dynamic team covers a wide range of responsibilities, from internal communications and engagement surveys to consumer advertising and national promotions.

Main Responsibilities
  • Support the development and execution of marketing promotions, including updating branches, pulling reports, and coordinating distribution of rewards and collateral.
  • Assist in planning the marketing calendar, proactively sharing ideas to drive sales within the network.
  • Analyse sales data and produce reports to inform marketing strategies.
  • Coordinate and manage events such as technical evenings, exhibitions, training, and customer conferences.
  • Collaborate with the marketing team to coordinate activities with external agencies, including designers, printers, mailing houses, and research agencies.
  • Support regions, branches, and sales teams with marketing material and information.
  • Contribute to ad hoc marketing projects and develop multi-channel communications to share information, drive operational compliance, and create an engaging employer brand.
  • Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally.
  • Write and edit news articles to a journalistic standard for a range of topics, including business news, best practices, human interest, operational cascades, and ghost-writing for senior leaders.
  • End-to-end creation of digital content, including video, audio, and photography.
  • Develop and manage digital content for social media channels.
  • Develop a pipeline of proactive and reactive PR activity, staying up-to-date with key industry news and developments to identify opportunities for the company to engage.
  • Work with internal stakeholders to use internal communication and measurement to drive operational compliance, efficiency, and excellence.
  • Ensure all communications, marketing, and engagement campaigns adhere to the company's brand guidelines, tone of voice, mission, and values.
About You

The successful candidate will be a skilled marketing strategist who can drive creativity, motivation, and enthusiasm in others. Key skills and qualifications include:

  • Excellent organisational and time management skills
  • Team player with a positive can-do attitude
  • Analytical, administrative, and attention to detail
  • Ability to work under pressure and to tight deadlines
  • Good verbal and written communication skills
  • Experience with Microsoft Excel and PowerPoint
  • Self-motivated and able to work effectively both autonomously and as part of a team
  • Confident in building and maintaining relationships at every level of the company
  • Driving licence and ability to travel to sites across the UK
What We Offer
  • Participation in the annual group bonus scheme
  • Days annual leave, including bank holidays
  • Online employee discount scheme
  • Private healthcare
  • Company pension
  • Group life assurance
  • Internal development programmes
  • Career progression opportunities

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