Marketing Communications Specialist
5 days ago
About The Role
As a Marketing Communications Executive at GSF Car Parts, you will be responsible for supporting our marketing initiatives and communications activities from concept to delivery. Our team covers a wide range of activities, from internal communications and engagement surveys to consumer advertising and national promotions.
Our communications team is responsible for finding and storytelling best practices and achievements to excite and motivate our teams and customers alike. You will help support our product teams, drive operational compliance, and create an engaging employer brand. You will also assist in planning, copywriting, communicating, and delivering marketing campaigns as well as supporting key projects and initiatives within the organization.
With our aim to be a flexible employer, this role offers hybrid working. Your key duties will include:
- Supporting active marketing promotions through updating branches, pulling reports, and coordinating distribution of rewards and collateral.
- Assisting in planning the marketing calendar, proactively sharing ideas to help drive sales within the network.
- Working with the marketing team to analyze sales data and produce reports.
- Coordinating and managing events such as technical evenings, exhibitions, training, and customer conferences.
- Helping to coordinate activities through the marketing team and with external agencies such as designers, printers, mailing houses, and research agencies.
- Supporting regions, branches, and sales teams with marketing material and information.
- Supporting the wider team on any ad hoc marketing projects.
- Creating and managing multi-channel communications to enable the organization to share information, drive operational compliance, and create an engaging employer brand.
- Building relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally.
- News writing and editing to a journalistic standard for a range of topics including business news, best practices, human interest, operational cascades, and ghostwriting for senior leaders.
- End-to-end creation of digital content including video, audio, and photography.
- Content creation and management for digital channels including social media.
- Developing a pipeline of proactive and reactive PR activity, staying abreast of key industry news and developments to identify opportunities for the company to join the conversation.
- Working with internal stakeholders to use internal communication and measurement to drive operational compliance, efficiency, and excellence.
- Ensuring all communications, marketing, and engagement campaigns adhere to the company's brand guidelines, tone of voice, mission, and values. Providing key project and campaign support for initiatives including the launch of a new intranet, regular staff surveys, and internal events.
- Devising creative ways to convey messages, increase engagement, and build a sense of national community.
- Supporting the communications team in becoming a trusted and valued bridge between the branch network and the company's support functions.
About You
The successful candidate will be a skilled marketing strategist who is able to drive creativity, motivation, and enthusiasm in others.
What you'll need to succeed:
- Excellent organizational and time management skills
- Team player with a positive can-do attitude
- Analytical, administrative, and great attention to detail
- Ability to work under pressure and to tight deadlines
- Good verbal and written communication skills
- Experience with Microsoft Excel and PowerPoint
- Self-motivated and able to work effectively both autonomously and as part of a team
- Confident in building and maintaining relationships at every level of a company
- Driving licence and ability to travel to sites across the UK
Desirable:
- Relevant professional qualification
- Experience in communications, PR, journalism, or marketing, either in-house or agency
- Familiarity with web CMS
- Capability to create and edit video and/or audio content
- Knowledge of social media channels
- Adobe Creative Cloud Suite skills
- Knowledge of communications and marketing best practices
What we'll offer:
- Participation in the annual group bonus scheme
- Days annual leave, including bank holidays
- Online employee discount scheme including big discounts to local cinemas, theme park attractions, major retailers, and much more
- Private healthcare
- Company pension
- Group life assurance
- Internal development programmes
- Career progression opportunities
About Us
GSF Car Parts is one of the UK's leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment, and specialist training. The group has over branches nationwide and a turnover exceeding £ million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 1. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing, and national accounts. The business also benefits from integrated IT systems, which include our industry-leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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