Marketing and Communications Specialist

2 weeks ago

Wolverhampton, Wolverhampton, United Kingdom AB Agri Ltd Full time
About the Role

We are seeking a highly skilled Marketing and Communications Executive to join our team at AB Agri Ltd. As a key member of our marketing team, you will be responsible for developing and implementing marketing campaigns to promote our agricultural products and services.

Key Responsibilities
  • Support the Marketing Manager in the delivery of the marketing plan
  • Assist with the development of campaign collateral, including social media posts, client communications, and internal briefing documents
  • Conduct market research and analyze competitor activity and trends
  • Sources client testimonials and obtain approval to use in campaign collateral or online
  • Develop video scripts and storyboards, working with relevant colleagues within the Services and Product Management teams
  • Organize farm visit logistics, work with farmers and product owners to obtain footage for endorsements
  • Generate, edit, and publish videos for social media channels
  • Plan and attend events
  • Work closely with the Marketing Manager to ensure social media posts are in line with current campaigns
  • Manage and develop NMR's social media footprint, including Facebook, Instagram, YouTube, LinkedIn, and Twitter
  • Use NMR social media channels to conduct market research
  • Monitor social media stats over a 90-day period and analyze what worked well and when
  • Provide updates on social media trends within the industry
  • Ensure the company website is up to date
  • Design farm walk brochures
  • Develop the design of staff newsletters
  • Provide analysis of marketing data to illustrate campaign performance and compile a monthly marketing report
  • Provide regular updates of web traffic using Google Analytics
  • Collect and analyze feedback following campaigns and events
  • Work with the Marketing Manager to share information on marketing campaigns with the rest of the NMR company on Connect (intranet portal)
  • Coordinate the production of marketing materials by liaising with third-party providers
Requirements
  • Understanding of marketing campaigns
  • Competent user of Microsoft Office products and web-based services
  • Excellent written and numerical skills
  • Comfortable working outdoors as well as behind a desk
  • Familiar and confident with the use of social media platforms
  • Confident in the use of video capture and editing software
  • Knowledge of creative design software such as InDesign and Photoshop
  • Confident in using Google Analytics
  • Good time management and communication skills
  • Skilled in adapting to changing environments
  • Will be required to prioritize various tasks
  • Experience in attending events
  • Knowledge of agricultural marketing is a bonus
  • Valid driving license
About Us

AB Agri Ltd is a leading provider of agricultural products and services. We are committed to investing in innovative solutions that empower farmers to make informed decisions on cow productivity. Our team is passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.

We are a Disability Confident employer and are committed to ensuring our application and recruitment processes work for everyone. If you need any additional support, please let us know.

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