Marketing and Communications Specialist
4 weeks ago
We are seeking a highly skilled Marketing and Communications Specialist to join our team at AB Agri Ltd. As a key member of our marketing team, you will be responsible for developing and implementing marketing campaigns to promote our agricultural services.
Key Responsibilities:
- Support the Marketing Manager in the delivery of the marketing plan
- Assist with the development of campaign collateral, including social media posts, client communications, and internal briefing documents
- Conduct market research and analyze competitor activity and trends
- Sources client testimonials and obtain approval for use in campaign collateral or online
- Develop video scripts and storyboards, working with relevant colleagues in the Services and Product Management teams
- Organize farm visit logistics, work with farmers and product owners to obtain footage for endorsements
- Generate, edit, and publish videos for social media channels
- Plan and attend events
- Work closely with the Marketing Manager to ensure social media posts align with current campaigns
- Manage and develop NMR's social media footprint, including Facebook, Instagram, YouTube, LinkedIn, and Twitter
- Use NMR social media channels to conduct market research
- Monitor social media stats over a 90-day period and analyze what worked well and when
- Provide updates on social media trends within the industry
- Ensure company websites are up-to-date
- Design farm walk brochures
- Develop the design of staff newsletters
- Provide analysis of marketing data to illustrate campaign performance and compile a monthly marketing report
- Provide regular updates on web traffic using Google Analytics
- Collect and analyze feedback following campaigns and events
- Work with the Marketing Manager to share information on marketing campaigns with the rest of the NMR company on Connect (intranet portal)
- Coordinate the production of marketing materials by liaising with third-party providers
Requirements:
- Understanding of marketing campaigns
- Competent user of Microsoft Office products and web-based services
- Excellent written and numerical skills
- Comfortable working outdoors as well as behind a desk
- Familiar and confident with the use of social media platforms
- Confident in the use of video capture and editing software
- Knowledge of creative design software such as InDesign and Photoshop
- Confident in using Google Analytics
- Good time management and communication skills
- Skilled in adapting to changing environments
- Will be required to prioritize various tasks
- Experience in attending events
- Knowledge of agricultural marketing is a bonus
- Valid driving license
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