Product Marketing Specialist

6 days ago

Wolverhampton, Wolverhampton, United Kingdom GSF Car Parts Full time

About The Role

We are seeking a skilled Product Marketing Executive to support our ongoing product range expansion by ensuring our branch network receives improved sales support information and marketing resources.

The successful candidate will be responsible for conducting market research to identify trends, customer needs, and competitive landscape, and will assist in the development and launch of new products, including positioning, pricing, visual identity, and promotional strategies.

Key responsibilities will include:

  • Collaborating with product teams to create compelling product marketing materials, sales tools, and information resources.
  • Monitoring product performance and gathering feedback for continuous improvement.
  • Working with the branch network nationally or locally to plan and execute marketing campaigns tailored to customer needs.
  • Developing promotional materials, including flyers, brochures, and digital content.
  • Tracking and analysing campaign performance, providing insights and recommendations for future activities.

Main Duties

The Product Marketing Executive will be responsible for:

  • Supporting product range expansion by ensuring the branch network receives improved sales support information and marketing resources.
  • Conducting market research to identify trends, customer needs, and competitive landscape.
  • Assisting in the development and launch of new products, including positioning, pricing, visual identity, and promotional strategies.
  • Collaborating with product teams to create compelling product marketing materials, sales tools, and information resources.
  • Monitoring product performance and gathering feedback for continuous improvement.

About You

The successful candidate will be a skilled marketing strategist who is able to drive creativity, motivation, and enthusiasm in others.

Key skills and qualifications include:

  • Excellent organisational and time management skills.
  • Analytical skills and great attention to detail.
  • Demonstrable initiative and enthusiasm.
  • Ability to work under pressure and to tight deadlines.
  • Good verbal and written communication skills.
  • Confident in building and maintaining relationships at every level of a company.

About Us

GSF Car Parts is one of the UK's leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment, and specialist training.

We offer a range of benefits, including participation in the annual group bonus scheme, days annual leave, online employee discount scheme, private healthcare, company pension, group life assurance, internal development programmes, and career progression opportunities.

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